International Ocean

In this perennial best seller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, Blue Ocean Strategy, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.

I thought I was a normal kid once. Do normal kids have to beg door to door for food? Not sure. It wasn't always that bad, I guess - and then it was. Really f--king bad. I tried to protect my younger brother from the fallout. Lied to him about how bad things were. But it wasn't enough. And when the accident happened, he blamed me, like everyone else. I'm guilty of many things. He's right about that, at least. So damn guilty I'm sure everyone knows and will call me out on it. Except they don't. Nobody does, except my brother. Not even Kayla, sexy and sweet and coolest girl ever.

Competitors have always existed in business, but what if it were possible to render your competition irrelevant? This is the critical question posed in W. Chan Kim and Renée Mauborgne's book Blue Ocean Strategy. According to Kim and Mauborgne, the path to success of any company does not lie in taking on potential competitors but in the creation of "blue oceans" in uncontested market space. The authors offer analytical frameworks and tools to help businesses identify and capitalize on these new opportunities.