Global Marketing

A domestic strategy and only one language means lost revenue and missed opportunities. Your business could be exploding on a global level. If your business wants international growth across borders into global industries, pursuing buyers without considering their culture or by using a machine translation hurts your efforts. A solid strategy with high-quality, culturally adapted content and translations connects you to prospective buyers online and leads to completed sales.

New for 2023! Bring your business to new heights with this comprehensive guidebook on utilizing social media to promote your brand and increase revenue!

Bloomsbury presents Can Marketing Save the Planet? by Michelle Carvill and Gemma Butler, read by Ruth Galliers. An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of...

This audiobook is narrated by an AI Voice. This is an audio adaptation of the ⁠OpenStax Principles of Marketing textbook⁠. The audiobook is produced by ⁠Audileo⁠. What OpenStax says about their textbook: Principles of Marketing is designed to meet the scope and sequence for a...

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you already have five powerful marketing resources you can use right now to get big-brand results at low cost or no cost at all. Step One: Shift your mindset. International branding expert Brenda Bence has created the ultimate guide to branding on a tight budget. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand.

Do you do business internationally, or do you hope to become a leader in a global company? Do you work in an organization with a diverse, multicultural workforce? Leaders who enter the international arena quickly learn that their usual assumptions, tools, and ways of doing business may not be effective in other countries. They begin to recognize the importance of developing a global mindset to be successful in working at or leading a global organization. This book will help you understand what it means to have a global mindset, why having one is important, and how to develop one.

This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing listeners with much needed context, frameworks and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.

Nichts hat die Grundfesten der globalen Gemeinschaft in den letzten Jahrzehnten soins Wanken gebracht wie die Corona-Pandemie. Staaten straucheln, Branchen kriseln und immer mehr und mehr Unternehmen kommen in existenzielle Schwierigkeiten.

During the early stages of coronavirus, Amy Moudy Comeau, MBA, an award-winning and acclaimed marketing executive, began writing weekly emails to her Emory Healthcare marketing team every Friday, as a form of encouragement and support to get them through eight weeks of shelter-in-place, which turned into a three-year pandemic.

This book is all about helping you tap into new markets to reach millions of new potential customers fast. Everything I share in this audiobook is based on my 20+ years of digital marketing experience, my consulting work for international clients, and, last but not least, my own experience running multiple highly successful ecommmerce businesses.

Steve Minshull, a multilingual global sales consultant, shares a powerful formula on how to win complex B2B sales internationally. Part one explores how to sell the true value of your solutions to your ideal customers or clients in a clear, concise and convincing way. It also covers how to present with impact as a sales team. Part two shows how the recipe for success in one region can be the recipe for disaster in another.