Cognitive Sciences Memory

Why do we vividly recall a traumatic childhood event but forget where we left our keys five minutes ago? How can a scent take us back fifty years while a colleague's name eludes us? In this compact introduction, two leading psychological researchers describe memory—how it works and why it sometimes doesn't; how it can be tricked, trained, or improved; and what changes with time. In a manner as engaging as it is informative, Fergus Craik and Larry Jacoby explain the strengths and weaknesses of memory.

Brought to you by Penguin. A RENOWNED BRAIN EXPERT SHARES THE SIMPLE TRICKS THAT WILL FUTURE-PROOF YOUR MEMORY Memory gets worse with age - right? A fact of life. But what if we told you that wasn't necessarily true? That memory decline isn't inevitable. In The Complete Guide to Memory, renowned...

Brain science and cognitive psychology is one of the most versatile psychological specialty areas today - and one of the most in demand. So whether it be for study and research purposes or for self development, this is the perfect book for you!