Asia Business

Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Taiwan, Hong Kong and Macao's market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Taiwan, Hong Kong and Macao; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point. Hong Kong is an international city with a population of almost seven million.

Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Singapore, Malaysia and Indonesia's market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Singapore, Malaysia and Indonesia; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

From the internationally bestselling author of The Reluctant Fundamentalist, the boldly imagined tale of a poor boy’s quest for wealth and love. His first two novels established Mohsin Hamid as a radically inventive storyteller with his finger on the world’s pulse. How to Get Filthy Rich in...

Are you a CEO, consultant, or entrepreneur interested in entering or expanding your activity in Thailand, Vietnam, and Philippines' market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Thailand, Vietnam, and Philippines; an overview of their economy, business culture, potential opportunities, and an introduction to other relevant issues. Novice exporters, in particular, will find it a useful starting point.

Both a revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity-by two leaders who, over the course of decades, have taken turns helming...

He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.

Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations.

Instead of slogging through 10-15 books to piece together all the relevant bits of information you need, Peter Rasmussen has distilled his experience from helping more than 300 companies getting started in China - including six of his own startups - into manageable, "must-know" steps that are critical to successful entry into the startup world.