Asia Business

Vietnam - Culture Smart! outlines the history, culture, and traditions of the Vietnamese. It explains certain deep-seated attitudes, describes some of the social and cultural changes now underway, and gives practical advice on what to expect and how to behave in unfamiliar situations. It aims to help you discover for yourself the warmth and vast potential of this fascinating country and its delightful people. They are open and friendly, with senses of humor and irony, and are frankly curious about the outside world.

Are you a CEO, consultant, or entrepreneur interested in entering or expanding your activity in Thailand, Vietnam, and Philippines' market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Thailand, Vietnam, and Philippines; an overview of their economy, business culture, potential opportunities, and an introduction to other relevant issues. Novice exporters, in particular, will find it a useful starting point.

Listeners of this book will gain a clear understanding of what makes the Japanese, and their society, tick.

The history-making development of the Chinese economy has entered a new phase: China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future.

Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Singapore, Malaysia and Indonesia's market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Singapore, Malaysia and Indonesia; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point.

World-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful work, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices.

Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Taiwan, Hong Kong and Macao's market? Then this audiobook is for you! The main objective of this audiobook is to provide you with basic knowledge about Taiwan, Hong Kong and Macao; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point. Hong Kong is an international city with a population of almost seven million.

Access to Asia presents a deeply insightful framework for today's global business leaders and managers, whether traveling from Toronto to Taipei, Baltimore to Bangalore, or San Francisco to Shanghai. Drawing from her extensive experience and global connections, author Sharon Schweitzer suggests that irrespective of their industry, everyone is essentially in the relationship business. Within Asia, building trust and inspiring respect are vital steps in developing business relationships that transcend basic contractual obligations.

He negotiated the deal of a lifetime: the first Disney theme park in mainland China. In From the Mouse’s House to the Penthouse, Michael Crawford reveals the lessons he learned about allowing culture and geography to shape his approach so you too can build and operate high-profile brands on an international scale.

Instead of slogging through 10-15 books to piece together all the relevant bits of information you need, Peter Rasmussen has distilled his experience from helping more than 300 companies getting started in China - including six of his own startups - into manageable, "must-know" steps that are critical to successful entry into the startup world.

China GDP has grown from $300 per capita to more than $10,000 in the past thirty years and lifted more people into the middle class than in any other country at any other point in human history. It is important for investors, US companies and anyone interested in the global economy to understand China. Author Jonathan A. Krane provides an inside look at China's transformation into a global superpower and explains why the relationship between the US and China is the most critical economic relationship in the world today.