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Brought to you by Penguin. What if the only thing standing between you and the seemingly impossible…was belief? Most of your limits aren’t physical. They’re psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry...

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.

Trendsetter is a horse destined to fly—in more ways than one. Sarah is a horse-loving seventh grader who has a secret and a fear of losing the one thing she loves most in the world. Separated by an ocean, a horse and a girl’s parallel struggles to be their best include lots of luck and grit, some stubbornness, and a few failures. It is only when they find each other that the two kindred spirits find themselves. Together they learn that what’s important in life isn’t greatness—it’s being great at being you. 

An Instant New York Times Bestseller What if the real obstacle isn't your effort, your discipline, or your circumstances, but what you believe is possible? Behind every endeavor are beliefs that shape outcomes. Most people never question those beliefs, even when they hold them back. Beyond...

How do some people avoid the slowing down, deteriorating, and weakening that plagues many of their peers decades earlier? Are they just lucky? Or do they know something the rest of us don’t? Is it possible to grow older without getting sicker? What if you could look and feel fifty through your...

A PMO creates value when, and only when, it enables educated, fact-based decisions regarding resource allocation across projects, programs, and portfolios. If, subsequent to one year of inception, the PMO cannot provide an up-to-date, accurate view of resource allocation, then it has failed in the single most important role that a PMO has in the organization.

Cheryl loves horses. She’s been studying thoroughbreds at her family’s horse racing stables since she was old enough to ride on the shoulders of her father, a famous horse trainer. Cheryl wants to be a jockey. One problem—she is a girl, and there has never been a Black female jockey in history! Jetolara is a young thoroughbred finding his place in the herd. When Cheryl literally falls onto his back, and Jeto sprints off across the pasture, Cheryl discovers that she doesn’t just want to be a jockey, she is a jockey—and she and Jeto were born to race. 

Découvrez les secrets de création de produits à succès dans le best-seller mondial "Hooked : comment créer un produit ou un service qui ancre des habitudes" de Nir Eyal. Selon une étude universitaire, les gens consultent leur téléphone 34 fois par jour. Mais d'après les spécialistes du secteur, on approcherait plutôt le chiffre sidérant de 150 consultations quotidiennes. Incroyable, direz-vous ? Nous sommes tous accros ! Comment les entreprises florissantes créent des produits addictifs ?

In the bestselling tradition of works by such authors as Susan Orlean and Mary Roach, a New York Times reporter and Pulitzer Prize finalist explores why so many people—including herself—are obsessed with horses, riding, and the equestrian world. It may surprise you to learn that there are...

In this panoramic account, Nir Arielli explores the history of the Dead Sea from the first Neolithic settlements to the present day. Moving through the ages, Arielli reveals the religious, economic, military, and scientific importance of the lake, which has been both a source of great wealth and a site of war. The Dead Sea weaves together a tapestry of the lake's human stories—and amidst environmental degradation and renewed conflict, makes a powerful case for why it should be saved.

In David Ben-Gurion and the Foundation of Israeli Democracy, Nir Kedar offers a poignant study of the primary national founder of the State of Israel and the first prime minister of Israel. Kedar provides an explication of the making of Israeli democracy in terms of its institutional-legal structures and social-cultural underpinnings. David Ben-Gurion and the Foundation of Israeli Democracy connects the formal structures of democracy to the fundamental principles that they were constructed to serve—human freedom and dignity.

It's late 1938. Thomas Heiselberg has built a career in Berlin as a market researcher for an American advertising company. In Leningrad, 22-year-old Sasha Weissberg has grown up eavesdropping on the intellectual conversations in her parents' literary salon. They each have grand plans for their lives. Neither of them thinks about politics too much, but after catastrophe strikes they will have no choice.

Vous êtes assis à votre bureau en train de travailler sur un projet essentiel, et vous êtes interrompu par une notification sur votre téléphone. Au moment de vous remettre au travail, un collègue vient vous taper sur l'épaule pour discuter. À la maison, les écrans polluent votre temps qualitatif en famille. Que vous serait-il possible de réaliser si vous suiviez vos meilleures intentions ? Que pourriez-vous accomplir si vous restiez concentré ? Que se passerait-il si vous aviez le pouvoir d'être imperturbable ?

Noch nie war die Welt so voller Ablenkungen: Kollegen, Lärm, Tweets und E-Mails sind einige der häufigsten externen Konzentrationskiller im Alltag. Schlimmer ist nur noch der selbstverschuldete Dauergebrauch von Tabletts oder Smartphones, der sein übriges dazu beiträgt, dass wir uns kaum noch längere Zeit auf etwas konzentrieren können. In seinem neuen Hörbuch "Die Kunst, sich nicht ablenken" zu lassen zeigt der Bestsellerautor Nir Eyal, wie Ablenkung in unseren Köpfen entsteht - und wie man ihr widerstehen kann.

Wie kommt es, dass manche Produkte sofort von jedem erkannt werden und andere völlig floppen? Und wie ist es möglich, dass manche Apps, Onlineshops oder ähnliche Internetprodukte innerhalb kürzester Zeit so erfolgreich werden, dass sie aus dem Alltag der meisten Menschen gar nicht mehr wegzudenken sind? Für jeden, der ein Produkt auf den Markt bringen möchte, das im Alltag nicht mehr wegzudenken ist - wie Essen, Fernsehen oder Zähneputzen - hat Nir Eyal diesen Ratgeber verfasst. Anschaulich erklärt er, worauf es bei der Produktentwicklung ankommt, ergänzt durch erläuternde Praxisbeispiele.

Billy is a Norwegian Fjord horse—short as horses go, but with the natural star power of a Hollywood celebrity. Lori Allegria is a horse-loving seventh grader as awkward as she is tall for her age, who finds refuge from her shyness on her family farm with her best friend: Billy, the Fjord. Their peace is shattered when Billy is “discovered” by Marlowe Narang, superstar kid actor, and given the opportunity of a horsey lifetime—to star in a film!

We are in the 4th industrial revolution; companies need to figure out how to survive. In this exciting revolution, machine intelligence has had a more unprecedented impact on business than the internet, and it's the only path to corporate survival in the future... Leaders don't have to be scientists to unlock the power of AI technology that is already radically altering the industrial landscape. If you're ready to meet the challenges of this new revolution, this essential guide will help you take your business to the next level.

This amazing practical book will help you uncover the magic of powerful teams. Creating a strong bond between team members can be elusive, whether in small or large endeavors, at work or in your personal life. But in Effective teams: Six Secrets of Powerful Teams, team management expert Michael Nir will strip away the mystery and teach you concrete methods that make team management easier for you and more rewarding for everyone concerned.