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Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging.

In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us.

Découvrez les secrets de création de produits à succès dans le best-seller mondial "Hooked : comment créer un produit ou un service qui ancre des habitudes" de Nir Eyal. Selon une étude universitaire, les gens consultent leur téléphone 34 fois par jour. Mais d'après les spécialistes du secteur, on approcherait plutôt le chiffre sidérant de 150 consultations quotidiennes. Incroyable, direz-vous ? Nous sommes tous accros ! Comment les entreprises florissantes créent des produits addictifs ?

ONE OF USA TODAY'S “20 SUMMER BOOKS YOU WON'T WANT TO MISS” In the bestselling tradition of works by such authors as Susan Orlean and Mary Roach, a New York Times reporter and Pulitzer Prize finalist explores why so many people—including herself—are obsessed with horses. It may surprise...

Trendsetter is a horse destined to fly—in more ways than one. Sarah is a horse-loving seventh grader who has a secret and a fear of losing the one thing she loves most in the world. Separated by an ocean, a horse and a girl’s parallel struggles to be their best include lots of luck and grit, some stubbornness, and a few failures. It is only when they find each other that the two kindred spirits find themselves. Together they learn that what’s important in life isn’t greatness—it’s being great at being you.

A PMO creates value when, and only when, it enables educated, fact-based decisions regarding resource allocation across projects, programs, and portfolios. If, subsequent to one year of inception, the PMO cannot provide an up-to-date, accurate view of resource allocation, then it has failed in the single most important role that a PMO has in the organization.

In David Ben-Gurion and the Foundation of Israeli Democracy, Nir Kedar offers a poignant study of the primary national founder of the State of Israel and the first prime minister of Israel. Kedar provides an explication of the making of Israeli democracy in terms of its institutional-legal structures and social-cultural underpinnings. David Ben-Gurion and the Foundation of Israeli Democracy connects the formal structures of democracy to the fundamental principles that they were constructed to serve—human freedom and dignity.

How do some people avoid the slowing down, deteriorating, and weakening that plagues many of their peers decades earlier? Are they just lucky? Or do they know something the rest of us don’t? Is it possible to grow older without getting sicker? What if you could look and feel fifty through your...

It's late 1938. Thomas Heiselberg has built a career in Berlin as a market researcher for an American advertising company. In Leningrad, 22-year-old Sasha Weissberg has grown up eavesdropping on the intellectual conversations in her parents' literary salon. They each have grand plans for their lives. Neither of them thinks about politics too much, but after catastrophe strikes they will have no choice.

What if the only thing standing between you and the seemingly impossible…was belief? Most of your limits aren’t physical. They’re psychological. In Beyond Belief, bestselling author Nir Eyal (Indistractable, Hooked) reveals how the hidden assumptions you carry shape what you see, how you...

In this panoramic account, Nir Arielli explores the history of the Dead Sea from the first Neolithic settlements to the present day. Moving through the ages, Arielli reveals the religious, economic, military, and scientific importance of the lake, which has been both a source of great wealth and a site of war. The Dead Sea weaves together a tapestry of the lake's human stories—and amidst environmental degradation and renewed conflict, makes a powerful case for why it should be saved.

Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal.

We are in the 4th industrial revolution; companies need to figure out how to survive. In this exciting revolution, machine intelligence has had a more unprecedented impact on business than the internet, and it's the only path to corporate survival in the future... Leaders don't have to be scientists to unlock the power of AI technology that is already radically altering the industrial landscape. If you're ready to meet the challenges of this new revolution, this essential guide will help you take your business to the next level.

In The Creator Mindset, Bashan shows you how to use creativity as a decision-making tool and do so every bit as confidently as you use spreadsheets and data analysis.

We think that we fail in decisions because of our own faults. In Business Decisions: D - Side Practical Decision Making Business Guide, we see this is not the case. Many recent popular science books have gleefully shown how irrational we are in making decisions. However, that is not the main reason why we fail in our decisions. The real challenge is our failure to grasp the complexity in most everyday life problems.

Proven professional advice for the Agile Scrum: The Agile Product Owner Updated and Advanced Edition Launching Agile and SCRUM - the product owner as a change agent Trust as a key differentiator in project and portfolio success

Each of us is unique with our own backgrounds, circumstances, hopes, and dreams. But, ultimately, we’re all after the same things: physical and mental health, professional success, fulfilling relationships, and wealth. While these may seem like individual problems requiring individual solutions, and indeed they are often treated as such, at their base these aspirations have a lot in common. If we were to address these issues at the source rather than simply treating each symptom on its own, our lives could become infinitely more fulfilling.

Part of UMass Boston’s Philosophy Department, the Applied Ethics Center promotes research, teaching, and awareness of ethics in public life. In this podcast, Applied Ethics Center Director Nir Eisikovits hosts conversations on the intersection of ethics, politics, and technology.

Different community members sing Jewish songs or tunes unaccompanied so that you can learn the tunes and sing along on your shabbos table.

Funny 3min sound bites that help husbands with their marriage. Questions or comments? thegameofmarriage@gmail.com