Showing results by author "Marcus Collins" in All Categories

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasion We all try to influence others in our daily lives. We are all marketers, whether...

The bestselling author of For the Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success. "Good Soil is the most important book on corporate culture in the past decade." —Marshall Goldsmith, Thinkers50 #1 Executive Coach and New...

El creador de campañas de marketing icónicas nos revela su secreto para influir en la sociedad: la conexión cultural Nos pasamos el día tratando de influir en los demás. Todos somos vendedores de algo. En este libro, Marcus Collins nos enseña que, para inspirar, para llegar a nuestra...

Subculture drives pop culture. But how? Join University of Michigan’s Clinical Assistant Professor of Marketing and W+K Head of Strategy, Dr. Marcus Collins alongside Reddit’s Global Brand Ambassador, Will Cady as they identify and explore the subcultures fueling today’s hottest trends. Acting as your personal cultural anthropologists, they’ll identify the characters behind various subcultures and uncover the nuances, symbols, and systems that guide these communities. Curiosity: meet understanding. Produced by Stefan J. Puente & Wieden+Kennedy NY Original Composition by John Paul ...

From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the powerful force behind what we buy, what we do, and who we want to be . . . 'Compelling and vivid' – Robert Cialdini, author of Pre-Suasian We all try to influence others in our daily lives. We are all marketers, whether...

From The Culture is a brand new podcast from best selling authors and marketing experts, Dr Marcus Collins and Amanda Slavin. The podcast explores the power and importance of culture and how it can shape human behaviour. Marcus (the architect of some of the most famous ad campaigns of the last decade) is an award winning marketeer/cultural translator who has spearheaded campaigns for Beyonce alongside successful collaborations with global brands such as Nike and Adidas. Amanda is a bestselling author, educator, and engagement architect expert who is dedicated to shaping the future of ...