In this episode, Marcus and Amanda reflect and explore big questions, real experiences, and the deeper meaning behind the work we do and why sometimes, it can't be separated from the lives we live. In this episode, Amanda interviews Tariq Hassan, one of the industry’s most recognized marketing leaders, on how legacy culture impacts modern organizations. With over two decades of global marketing, communications, and brand leadership — including leading marketing at McDonald’s USA — Hassan shares practical insights on navigating change and building brands that stay relevant.

In this episode of From The Culture, Marcus and Amanda interview Nadia Kokni a leading Business & Marketing Leader (PUMA, Hugo Boss and JD Sports). They discuss why the most important truths about work, culture, and organizations are often hiding in plain sight. They unpack how “obvious” ideas can become invisible, why teams overlook the fundamentals that actually drive performance, and how shared assumptions quietly shape the way organizations think and behave.

Ultimately, this is a conversation about learning to see again — and how noticing what we usually ignore can unlock healthier cultures, better work, and more meaningful collective outcomes.

In episode two of 'From The Culture', Marcus and Amanda reflecting on their conversation with former IBM CMO Jon Iwata. Drawing on Iwata’s experience interviewing more than 100 founders and entrepreneurs—and his work as a lecturer at Yale School of Management—they explore how business culture is shaped. The discussion digs into the role of values, examining how a company’s culture often initially mirrors its founder, particularly in the context of legacy brands however, over time and through natural business leadership values can and in some cases need to change.