Showing results by author "Louis Patler"

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    • The Consistent Consumer Revised and Expanded

    • By: Louis Patler, Steve Weiss, Ken Beller
    • Narrated by: Aidan Hinshaw
    • Length: 10 hrs and 22 mins
    • Unabridged
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    Behavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your next marketing campaign. The authors of The Consistent Consumer say values, not past behaviors, will help you better define and understand today's diverse consumer groups and more accurately anticipate how these distinct populations are likely to behave in the future - and what they are likely to buy as a result.

    Regular price: £23.49

    • Make Your Own Waves

    • The Surfer's Rules for Innovators and Entrepreneurs
    • By: Louis Patler
    • Narrated by: Tim Andres Pabon
    • Length: 4 hrs and 46 mins
    • Unabridged
    • Overall
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    Like the ocean, the marketplace constantly changes and today's cresting reward becomes tomorrow's crashing risk. Before you venture out, take a lesson from the experts: big wave surfers. Like successful entrepreneurs, they rely on preparation, passion, and persistence - and they relish a challenge. So it's no surprise that countless surfers have pioneered products and launched thriving businesses (GoPro cameras, O'Neil, Reef, Quicksilver).

    Regular price: £18.39