Showing results by author "Jonah" in All Categories

I should hate Rowan Hughes. He was a bully when we were kids, and now I find out he's messed around with my girlfriend. But how can I hate the campus soccer star when he's everything I've always wanted to be? With my reputation on the line, I can't let Rowan get away with humiliating me in front of people I know—people we both go to school with. When he swears he didn't know Annalese was my girlfriend, I actually believe him. When he says I'm good enough to play beside him, I want to believe that too. But when he insists he's not gay, all I want is to prove him wrong.

New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words...

Why do some products get more word of mouth than others? Why does some online content go viral? Word of mouth makes products, ideas, and behaviors catch on. It's more influential than advertising and far more effective. Can you create word of mouth for your product or idea? According to Berger, you can. Whether you operate a neighborhood restaurant, a corporation with hundreds of employees, or are running for a local office for the first time, the steps that can help your product or idea become viral are the same.

This groundbreaking international bestseller lays to rest many myths about the Holocaust: that Germans were ignorant of the mass destruction of Jews, that the killers were all SS men, and that those who slaughtered Jews did so reluctantly. Hitler's Willing Executioners provides conclusive...

Create positive impact through action. Motivation and inspiration content to get you to take purposeful innovative and resourceful action towards your most important goals.

Over 2,000 years ago, a band of desert travelers huddled against the sandy blasts of the Arabian peninsula. They clutched in their arms a metallic book and absconded away to preserve it against the impending doom of the Babylonian invasion. This treasured text would become the source material for the Book of Mormon, one of the most influential books in American history.

The Definitive Account of the Trump Trial. Your behind-the-scenes look at the historic showdown between President Donald Trump and the criminal justice system, told through the eyes of the journalist who was in the courtroom each day, capturing every dramatic twist and turn. A panoramic New York...

Death. So many of his friends dead. And the only way he would be able to stop more from dying would mean more killing. Either way, a lot of people would die. Trapped in the Zone with no memory, six clans of teens have been at war for years trying to be the clan that survives and escapes. Virtue is in charge of training the new arrivals for war, but he questions the methods of his leaders and feels wrong about fighting the other clans. The monstrous Shifters get ever more aggressive. Virtue must figure out how to protect his friends and follow his morals.

The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior - great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes listeners into a fascinating world of seemingly insurmountable challenges and enormous opportunity.

Awestruck serves as a guide to help you tap into the powerful, life-changing benefits of awe. Beginning with a comprehensive explanation of the emotion, Jonah Paquette introduces us to the power of awe and how it can help alleviate struggles in our modern life, including stress, social isolation, and time pressure. Continuing with over 60 practices, this book provides an accessible and tangible path to bring more wonder into your everyday life.

What makes one novel a bestseller, while a similar work languishes unnoticed? Why are the same few baby names suddenly everywhere? Why is everyone talking about that viral video? Welcome to the science of social epidemics: the cutting-edge study of why some ideas, products, and concepts spread wildly, while others quickly flame out. Anyone who has something to sell, a cause to promote, or a message to spread knows that there are obstacles in creating a message that resonates, spreads, and sticks to make their product or idea the word on the street. Enormous sums of time and money have been spent trying to answer the question of why some ideas catch on. And not only is it an ever-present challenge for businesses, governments, and organizations, but it has long been a source of inquiry for psychologists, economists, and sociologists as well.

Written by a linguist, ex-fundamentalist graduate of Liberty University, this book goes straight to the evidence and presents a concise case-by-case analysis of the most salient problems in the Christian Scriptures. With insightful commentary concerning frequent rebuttals used by apologists, it makes a solid case against evangelical claims to inerrancy.

In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first.

In Invisible Influence, the New York Times bestselling author of Contagious explores the subtle influences that affect the decisions we make—from what we buy, to the careers we choose, to what we eat. “Jonah Berger has done it again: written a fascinating book that brims with ideas and tools...

Sound interesting? The author thinks so too! Listen to Keto Vegan and learn about a vegan keto lifestyle guide to feel healthy and weight loss through a low-carb plant-based diet meal prep.

Los catalizadores eliminan los obstáculos y reducen las barreras para el cambio. En lugar de preguntar: “¿Cómo podría cambiar la opinión de alguien?”, proponen preguntas diferentes: “¿Por qué no han cambiado ya?” En este libro aprenderás cómo los catalizadores consiguen cambiar la opinión de los demás en las situaciones más difíciles: cómo los negociadores de rehenes consiguen que la gente salga con las manos en alto, cómo los vendedores consiguen que los nuevos productos se pongan de moda y cómo los líderes transforman la cultura organizativa.

Being Jewish with Jonah Platt is the hit weekly podcast that illuminates the vast, beautiful, and often unexplored tapestry of Jewish identity, through deeply honest and personal conversations with notable Jews and non-Jewish allies alike. Hosted by actor & advocate Jonah Platt, a trusted expert in contemporary Jewish culture, identity, and politics, Being Jewish seeks to engage, educate, and empower listeners to take full ownership of their identities and live as their proudest, most authentic selves. 2025 Webby Honoree | Podcasts - Best Indie Podcast 2025 Wilbur Award Winner

A groundbreaking -- and terrifying -- examination of the widespread resurgence of antisemitism in the 21st century, by the prize-winning and #1 internationally bestselling author of Hitler's Willing Executioners. Antisemitism never went away, but since the turn of the century it has multiplied...

A Financial Times Book of the Month: "An enchanting book about how to question the conventional, challenge the status quo, and unlock the creative solutions right under your nose." --Adam Grant, New York Times bestselling author of Originals, Give and Take, and Option B with Sheryl Sandberg...

A self-educated man, Eric Hoffer was most likely born in 1898. He wrote in his spare time after doing shifts on the San Francisco docks, where he continued to work, even after becoming a successful author. Hoffer began writing The True Believer in the 1940s, as Nazism and fascism spread across Europe. Most analysts who were trying to work out how these movements became so powerful focused on their leaders and the ideas they trumpeted.