Showing titles in International

In today’s crowded digital world, growing an audience is easy—turning that audience into meaningful, lasting relationships is the real challenge. From Likes to Loyalty is a practical guide for creators, entrepreneurs, coaches, and brands who want to move beyond vanity metrics and build genuine connections that last. This book breaks down how to transform online influence into real-world trust, engagement, and long-term loyalty.

In today’s fast-paced digital world, understanding why customers make decisions is more powerful than simply knowing how to sell. The Psychology of Persuasion in Digital Marketing reveals the hidden forces that drive online behavior and shows you how to ethically influence buying decisions.

If traditional marketing advice makes you feel overwhelmed, pushy, or uncomfortable, you’re not alone. Many strategies are designed for extroverts—but that doesn’t mean introverts can’t build powerful brands and successful businesses. Marketing for Introverts: Quiet Strategies That Make a Loud Impact shows you how to grow your audience, attract customers, and build influence using authentic methods that align with your natural strengths.

In today’s digital world, short-form video content dominates platforms like YouTube Shorts, TikTok, and Instagram Reels. But standing out in a sea of creators requires more than just posting clips—it requires strategy, creativity, and understanding what truly drives engagement.

How to Create Blog Posts and Social Media That Actually Attract Customers is a hands-on, beginner-friendly guide designed for entrepreneurs, freelancers, bloggers, and small business owners who want real results—not just likes and views. This practical guide breaks down exactly how to write blog posts and social media content that grab attention, build trust, and convert readers into paying customers.

'A gripping, firsthand account. Unparalleled.’ Chris Miller, author of Chip War Globalisation was once hailed as the great leveller, bringing prosperity to all. But the world has changed. As Russia, China and Iran have sought to upend the international order, America and its allies have...

'Michael Sheridan is one of the best informed and wisest writers on China' - Chris Patten, last governor of Hong Kong The Red Emperor presents an eye-opening portrait of Xi Jinping, the man who presides over 1.4 billion people and the second largest economy on earth. Born a 'princeling' to one...

NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLER From two winners of the 2024 Nobel Prize in Economic Sciences, “who have demonstrated the importance of societal institutions for a country’s prosperity” “A wildly ambitious work that hopscotches through history and around the world...

China's Economy: What Everyone Needs to Know® is a concise introduction to the most astonishing economic growth story of the last three decades. In the 1980s, China was an impoverished backwater, struggling to escape the political turmoil and economic mismanagement of the Mao era. Today it is the world's second biggest economy, the largest manufacturing and trading nation, the consumer of half the world's steel and coal, the biggest source of international tourists, and one of the most influential investors in developing countries from southeast Asia to Africa to Latin America.

***Winner of the 2022 Financial Times Business Book of the Year Award*** ***Selected as one of Barack Obama's Favourite Books of 2023*** 'Pulse quickening. A nonfiction thriller - equal parts The China Syndrome and Mission Impossible' New York Times An epic account of the decades-long battle to...

SUNDAY TIMES BESTSELLER ‘If you think the UK isn't corrupt, you haven't looked hard enough … This terrifying book follows a global current of dirty money, and the murders and kidnappings required to sustain it’ GEORGE MONBIOT, GUARDIAN AN ECONOMIST AND WASHINGTON POST BOOK OF THE YEAR 2020...

FT Recommended Book on Global Trade War. 'It succeeds both in explaining how global trade works and how it affects things many voters actually care about' – Financial Times. 'My hero on this is Dmitry Grozoubinski, who has written the most beautiful book' – author Rory Stewart. Why Politicians Lie About Trade reveals how international trade really works – the roadblock tariffs, the hard-won deals and the damaging disputes.

The inside story of the largest law-enforcement sting operation ever, in which the FBI made its own tech start-up to wiretap the world, shows how cunning both the authorities and drug traffickers have become, with privacy implications for everyone. In 2018, a powerful app for secure...

A New York Times Notable Book Winner of the National Book Critics Circle Award for Nonfiction A New York Times Bestseller Named a Best Book of the Year by Smithsonian, Scientific American, and Elle Winner of the Porchlight Business Book Award “A bestselling page-turner that has...

Japan’s Masayoshi Son has made and lost several fortunes, investing or controlling assets worth $1trn in the past two decades through his media-tech giant, SoftBank. He bankrolled Alibaba, China’s internet colossus, before the world had heard about it; plotted with Steve Jobs to turn the iPhone into a wonder product; and financed hundreds of tech start-ups, fuelling the biggest boom Silicon Valley has ever seen. This book takes you on Masa’s wild ride, from his birthplace in a Korean slum in post-war Japan to the modern-day temples of power.

In the 1980s, countries across Asia stunned the world with meteoric economic growth—but when eyes turn to Africa today, it is often to lament corruption, violence, and poverty rather than to scout the next developmental frontrunners. Yet some African nations, even in the face of challenging geography and the crippling legacies of colonialism, have found remarkable success.

Voters say they are disillusioned with capitalism, but a system so distorted by government interventions is a dysfunctional version of free market ideals. As a result, productivity and economic growth have slowed sharply, shrinking the pie for everyone and stoking popular anger. Since these flaws developed as the government expanded, building an even bigger state will only double down on what’s gone wrong. The answer Sharma offers is a series of seven fixes to restore the balance between state support and free markets and lay the path to a more prosperous and happier future.

The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches listeners how to create their own flywheel, how to accelerate the flywheel’s momentum and how to stay on the flywheel in shifting markets and during times of turbulence.

Penguin presents the audiobook edition of Crashed by Adam Tooze, read by Simon Vance, with an introduction read by the author. In September 2008 the Great Financial Crisis, triggered by the collapse of Lehman brothers, shook the world. A decade later its spectre still haunts us. As the appalling...

While most currency trading and foreign exchange books focus on international finance theory or simplistic chart-based strategies, The Art of Currency Trading is a comprehensive guide that will teach you how to profitably trade currencies in the real world. Author Brent Donnelly has been a successful interbank FX trader for more than 20 years and in this book, he shares the specific strategies and tactics he has used to profit in the forex marketplace. The book helps investors understand and master foreign exchange trading in order to achieve sustainable long-term financial success.