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Profit First

Transform Your Business from a Cash-Eating Monster to a Money-Making Machine

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Profit First

By: Mike Michalowicz
Narrated by: Mike Michalowicz
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About this listen

 Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability.

Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:

· Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
· A small, profitable business can be worth much more than a large business surviving on its top line.
· Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.

With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.


* This audiobook edition includes exclusive updated commentary by the author. Business Development & Entrepreneurship Entrepreneurship International Small Business Money Business Inspiring Real Estate

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All stars
Most relevant
Really good book. I have just finished it and also started it for the second time.

Reality hit home

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Excellent book with a super simple tactic to implement. Thanks so much Mike for the clarity and accountability in the book. I implemented it while you were talking while on my phone

to be relistened to many times!

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If you own a business, this will change your whole approach to business. If I could give it six stars, I would.

Life changing

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It’s all the stuff that you wish someone had told you about years ago, but told in a humorous way.

A must read for all small business owners

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I’m about halfway through this book and I get the sense that I’ve got the gist of his idea around profit first. I’m now just hearing lots of stories that are trying to bolster the fairly simple but radical idea around cash management.

Simple concept, unnecessarily long explanation

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