Showing titles in Content Creation & Social Media

Wege aus dem Zeitalter der Lüge. Wem oder was können wir noch glauben? Digitale Neuheiten wie Social Bots oder Deepfakes, aber auch Täuschungen durch Medien und Politik erschüttern zunehmend unser Vertrauen in die demokratischen Institutionen. Die Verfassungsrichterin Elisa Hoven zeigt, worin die größten Gefahren dieser Entwicklung liegen und was wir tun müssen, um den gesellschaftlichen Frieden zu retten.

I used to think LinkedIn was a colossal waste of time - until I discovered the simple secrets to success on LinkedIn. If you want to know how to double your leads and sales using LinkedIn beyond what you thought possible...without spending hundreds of dollars on ads...or trying to become a "viral" hit.... Then this will be the most important message you ever read. Here’s why. If you've been on LinkedIn for a while, the scenario I’m about to describe may be familiar to you.... You’ve found great companies on LinkedIn, that need what you have.

Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption. She ended up becoming so closely connected to Anonymous that the tricky story of her inside-outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book.

You've heard the stories about the dark side of the internet -- hackers, #gamergate, anonymous mobs attacking an unlucky victim, and revenge porn -- but they remain just that: stories. Surely these things would never happen to you. Zoe Quinn used to feel the same way. She is a video game...

In Mumboss, Vicki Broadbent, founder of HonestMum.com, shares her #mumboss manifesto for surviving and thriving at work and at home. Vicki writes about everything from juggling work and family to regaining your confidence after having a baby and battling imposter syndrome. An award-winning blogger and vlogger, in this book Vicki shares how to turn your passions into a business that suits the modern mum's lifestyle - all you need is a table and a laptop.

Ready to shine on the world's biggest stage? With YouTube Channels For Dummies, you'll unlock the secrets to creating powerful videos and channels that captivate audiences and propel your brand to stardom. Four renowned experts guide you through every step, from ideation to production, promotion, and monetization.

Podcasting is the expressional medium with therapeutic value which has grown exponentially over the last few years - did you know the number of Americans who are weekly podcast listeners over the last seven years has tripled? Although there’s never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it’s no wonder why so many people often struggle to find a starting point.

If you’re a newbie entrepreneur, you have to have a dynamic website today with the ability to make funnel pages and quick text or post changes. The digital economy is growing super-fast and you have to keep up with a fast dynamic website. Unless you are a programmer, you don’t have time to code pages and scripts. With Wordpress you don’t need to know programming; it is so simple to use, in one day you can have a website up and the basics live. I’m going to show you how to set up your own domain and hosted account with Wordpress that you 100% fully control and own.

You’ve heard all about TikTok and now you want to make on the most exciting thing that’s happened to social media since…well, the Internet? This book will set you on the right path for TikTok success. It’s for businesses who want to master TikTok quickly and profit from being a first mover.

The world is tuning in to podcasts. Success with Podcasts is the complete guide to starting, producing, marketing, and making an income from your podcast. This book will get you started in the sometimes daunting world of becoming a podcast host and producer. The advice found within will help in choosing the right equipment, finding your niche, planning an episode through, assisting in the best approaches to marketing, and giving guidance on how to generate an income from your show. Hear about the latest podcasting trends and audience demographics.

Although there’s never been a better time to get into podcasting, with all the contradicting and often false information scattered all over the internet, it’s no wonder why so many people struggle to find a starting point when there are so many conflicting views over the best equipment, what launch strategy should be used, even editing. It can even create the illusion that starting a podcast is a daunting, time-consuming process.

Advertising, as one of the components of marketing, is a very crucial aspect of any business. According to Hootsuite, Facebook has 2.91 billion monthly active users and is the most used online social network worldwide. Whether you want to build brand awareness, gain a loyal following, or boost your sales, Facebook advertising will definitely help you achieve your business goals…but only if you know the right strategies. Get ready to reach thousands or even millions of your ideal customers through Facebook ads and grow your business exponentially. Start equipping yourself today!

Social Media Marketing for Beginners 2026 is your playbook for thriving in today’s world. Whether you’re starting from scratch or scaling an established business, this guide shows you exactly how to combine creativity with data-driven strategies to stand out where it matters most. Inside, you’ll discover how to craft authentic content, harness the power of AI, and even tap into emerging tools like AR, VR, and predictive analytics. From building loyal communities to turning social commerce into real sales, this book gives you the roadmap to make your brand not just visible—but unforgettable.

Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent--it's strategy.In this no-nonsense guide, Varun and Achina Mayya--creators of multiple successful YouTube channels...

The Radical Candor® approach—Caring Personally while Challenging Directly—can move you from a command-and-control culture to one of collaboration. Developed by Kim Scott, Radically Candid guidance is feedback that’s both kind and clear, specific and sincere.

Nobody meant for this to happen. Facebook didn't mean to facilitate a genocide. Twitter didn't want to be used to harass women. YouTube never planned to radicalise young men. But with billions of users, these platforms need only tweak their algorithms to generate more 'engagement'. In so doing, they bring unrest to previously settled communities and erode our relationships. Social warming has happened gradually - as a by-product of our preposterously convenient digital existence.

Isaac Kronenberg does it again with another fabulous blogging book that goes above and beyond anything else out there! This latest book by Kronenberg is the most advanced blogging book on the market, teaching nothing but the most effective blogging monetization strategies that exist to get your blog from zero to $2000 a month in 90 days.

Are you ready to grow your online audience and boost your visibility without breaking a sweat? SEO 2025 Essential SEO Strategies: Get Subscribers and Followers Fast is your ultimate roadmap to mastering search engine optimization (SEO) and taking your digital presence to the next level!

Since its creation, social media has dominated the headlines, and more apps are popping up every day. MySpace and Friendster paved the way for Facebook, Twitter, Instagram, and TikTok…and there’s always a new evolution just around the corner. That’s the beauty of social media. The most successful businesses are utilizing trends to attract new customers, speak to their loyal ones, and maximize their potential. And if you’re going to live up to the competition, your business needs to join them. You need a medium for interacting with customers…and social media is the answer.

An incisive observer, writer, and participant in today's social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests - how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change.