Showing results for "The Twenty" in International

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the clutter in today's insanely crowded marketplace.The only question is, how do you do it?Learn the laws of...

Discover everything you ever wanted to know about the forex market and trading in the market. Get a week-by-week breakdown of things to do, as well as specifics to learn and actions to take to ensure your first successful trade.

Bloomsbury presents 23 Things They Don't Tell You about Capitalism by Ha-Joon Chang, read by Joe Barrett. INTERNATIONAL BESTSELLER "For anyone who wants to understand capitalism not as economists or politicians have pictured it but as it actually operates, this book will be invaluable."-Observer...

Straight from the China CEO: Advice on leading operations in the world's fastest-moving, highest stakes market. Twenty-five top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants, give their front-line advice on succeeding in this market. China CEO II: Voices of Experience from 25 Top Executives Leading MNCs in China is an invaluable resource for any professionals seeking to work in or with China, or executives expanding their responsibilities in China.

Boni and John Wagner-Stafford aim to help you embrace your own independent nature, get things done faster, better, open new markets, take responsibility, rise from failures, make a significant contribution to the global economy…and rock your Business. Their business and life experience have taught them that you can do what you want and that anything is possible, and that convention and conformity are not always a good thing.