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The 22 Immutable Laws of Branding

Narrated by: David Drummond
Length: 8 hrs and 8 mins
Categories: Business, Marketing
4 out of 5 stars (32 ratings)

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Summary

This marketing classic has been expanded to include new commentary and a bonus book: The 11 Immutable Laws of Internet Branding.

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today’s marketplace is to build your product or service into a brand - and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: Branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish Internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

©2002 Al Ries and Laura Ries (P)2014 HarperCollinsPublishers

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  • Overall
    2 out of 5 stars
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    2 out of 5 stars

Never predict the future ....

This 22 immutable laws of Branding is painfully dated, the examples given to prove the authors points have often been superseded by a completely different turn of events. This destroys or at least undermines the credibility of the material.
There are nuggets of insight and it is an introduction to the world of branding but on balance I really wouldn't waste your time trawling through this, dated and irritating and often embarrassingly wrong book.
Sorry to be negative but I really cannot recommend.... Disappointing.

4 people found this helpful

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Laws 10/10

The main body gets 10/10 but the last two chapters on the Internet are out dated. Still an excellent listen

3 people found this helpful

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Outdated

Some good points but examples are too outdated and his predictions turn out wrong, ultimately making the rest of the points hard to believe.

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good content

the Internet chapters are very like the branding chapters. but it brings new concepts if you think he was taking about internet in 2004... good specially for those who has a businness out of the net.

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Outdated (re 22 laws online branding)

I'm not sure if the author mentioned Google once in the second half of the book and referred to Yahoo as the biggest search engine which I'm not sure has been true for many years, the book was published early 2000s though. However, it is still a great book otherwise. I look forward to the next edition.

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If you building a brand, well worth it!

If you building a brand, well worth to read/listen to it once. Lots of eye opening golden nuggets, especialy about what we call now "Riches are in the Niches".

Book requires updating. Most predictions was right but many not. Especially about amazon.com I wish I had a copy of this book back in 1998.

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Dated

Some good, timeless, information but even with the inclusion of an internet section a lot of the predictions are now dated.

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Interesting but a little out of date

The concepts are interesting but often have been disproven - the book is seriously out of date

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Great branding

Very good book. Worth listening to again and again. Money well spent. Branding at its best