Showing results for "The Others" in Marketing

We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding.

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing 10 times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest-growing companies follow to achieve and sustain much, much faster growth.

When a group of people gather together to generate ideas for solving a problem or achieving a goal, sometimes the best ideas are passed over. Worse, a problematic suggestion with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be more effective? Leadership and communications expert John Daly has a straightforward answer: It wasn't sold to them as well. If the best idea is yours, how can you increase the chances that it gains the support of the group? In Advocacy: Championing Ideas and Influencing Others, Daly explains in full detail how to transform ideas into practice.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Warning: Listening to this 2016 Readers' Favorite Book Award Winner, and implementing its strategies, may cause a significant income increase. "Probably the best and most comprehensive one-stop guide I have seen." - Rick DeStefanis, Award-Winning Author of The Gomorrah Principle. >"Alinka is extremely knowledgeable, and always willing to help authors in whatever way she can. I highly recommend this little gem of an audiobook!" - Patti Tingen, Award-Winning Inspirational Author.

Now that 75 percent of screen time is spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that's not enough? What if most people ignore company messages? What if consumer engagement never goes further than the "like" button? A sobering reality is hitting marketers. Technology hasn't just reshaped mass media, it's altering behavior as well. And getting through to customers will take some radical rethinking.

Brand Crimes & Other Offenses is the cultural court where strategy meets misconduct.Each week, host Sasha Monique, brand architect and creative strategist, investigates a new case from the world of branding, marketing, and modern commerce. Through forensic deep dives, cultural analysis, and sharp behavioral insight, she dissects why brands succeed, why they crash, and why some decisions should qualify as strategic felonies.From iconic rebrands and PR disasters to psychological frameworks, cultural trends, and confessions from founders, Sasha brings street-luxe intelligence, razor-sharp ...

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping start-up owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR and grant listeners insight into why these myths have endured in spite of clearly demonstrable evidence to the contrary.

In this thought-provoking and entertaining book, Tom Asacker, author of Sandbox Wisdom and A Clear Eye for Branding, pulls back the curtain on the workings of the mind and reveals the hidden logic to motivating behavior, both in ourselves and in others.

A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena.

If You Want to Get Rich, Build a Power Niche explains in easy-to-understand terms a very simple but effective way to augment the sales and marketing program of almost any individual and company. From startups to larger established companies and firms, this technique can be used by individuals at the beginning of their careers or by sales superstars who want to do even better.

EVER WONDERED WHY PEOPLE REALLY DO WHAT THEY DO? (AND WHAT WE COULD ACCOMPLISH IF WE ONLY KNEW?) We need a clear-eyed look at what’s happening in society right now. Misinformation, fake news, and politicization is affecting how we as a society come to grips with a global pandemic, economic...

Social media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions...and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents listeners with a detailed methodology for growing sales and expanding their customer base using social media.

Network marketing secrets revealed! Learn the best strategies from a real network marketing professional. Finally, go pro with this network marketing blueprint.

This audiobook will teach you effective ways and proven methods of generating traffic to your website. You will learn strategies on how you can build a loyal following of customers online that will always come back for more, and will discover different opportunities that can help drive traffic to your website.

Qui mieux que nos prospects et clients peut nous aider à mieux vendre ? Bienvenue dans The Other Sale, le podcast qui donne la parole à vos prospects et clients B2B. Régulièrement, j’invite des décideurs grands comptes pour échanger sur leur expérience d’achat et post-achat, leur processus d’achat et tout ce qui peut aider à améliorer notre performance commerciale. L'objectif : mieux aligner vendeurs et clients pour transformer vos prospects en partenaires durables 🤝 🎙️ Prêts à embarquer de l’autre côté de la vente ? Hébergé par Ausha. Visitez ausha.co/fr/...

Plunging forward in life and business through logic, philosophy and positive thought. Hey there, I am Darrell Stern and I have been through a LOT in my life (like I am sure you have). I have come to several conclusions about life and love and business that I want to share with you. AND I powerful guests that are going to go deep into how they REALLY get through life and love and business and SUCCEED! Be sure to get my book on Amazon, "My Upward Spiral", and ... Check out the amazing Marketing ROI of the Stern Marketing Academy https://stern.marketing Go Stern Storming and tap into your gifts:...

Look, you don’t have to go on a reality TV show to build a following and try to make money from it. Instead, you can shortcut the process by following the advice that I outline in this book. So what are you waiting for? There’s money to be made!

Before putting your all into a life of entrepreneurship, it's essential to get tips and advice from experts. By seeking proper guidance, you will not be chasing goals aimlessly. And, you lower your chance of encountering risks. However, most strategies from so-called professionals can sound repetitive and not relatable. You may find yourself following "secrets" to unlock seven-figure revenue only to lose more money. Welcome to Other, the podcast where we look on the other side of prominent yet out-of-touch entrepreneurship strategies. Here, we dive deep into refreshing advice that is mostly ...

Some used car dealers in Victoria offer warranties, while others don't. This difference depends on factors like customer trust, car quality, repair costs, and competition.