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Brand Thinking and Other Noble Pursuits
- Narrated by: Nicole Vilencia
- Length: 10 hrs and 26 mins
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Brand Thinking and Other Noble Pursuits
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Editor reviews
The very idea of branding, says author Debbie Millman, "demands disagreement". From the literal "branding" of cattle in Ancient Egypt on through the modern day bottled water craze, voice actress Nicole Valencia creates a brand of her own in this playful, insightful, and occasionally humorous performance. On one hand, brands may seem oppressive, corporative and bland: an omnipresent cultural force that robs people of their individuality. At the same time, brands can provide an outlet for new ideas and artistic expression, and in doing so play an integral role in how people forge their identities. Love them or hate them, brands infiltrate even the most mundane aspects of life. Millman's thorough exposé offers over 20 interviews with leading voices in design and marketing.
Summary
Insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.
We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?
Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
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What listeners say about Brand Thinking and Other Noble Pursuits
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
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Story5 out of 5 stars
- Kevin
- 15-10-19
Great book
Very insightful and I would recommend to anyone interested in the art of branding. Would really recommend.
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Overall4 out of 5 stars
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Performance3 out of 5 stars
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Story4 out of 5 stars
- Thomas Brown
- 06-04-20
Narrator performed better here
The conversations in this audiobook are important. How do we see brands, how do we define brands, how do we interact with brands, how do brands influence us, how do we influence brands. You will leave this audiobook better informed to be questioning every single one of these points. Debbie has produced a valuable asset to every designers' library.
After listening to Debbie Millmans other audio book on Audible, I was left underwhelmed and unfulfilled by the deliverance of the information from the Narrator. It made me skeptical to read this one and expect the same, but the narrator has refined her deliverance of Debbie's interviews and made them more engaging, easier to digest and more clued up on who is actually talking at which points in the interview.
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Overall1 out of 5 stars
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Performance1 out of 5 stars
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Story1 out of 5 stars
- Eamon
- 29-05-16
So poorly executed
This is so poorly executed as both a book and audio performance that I have cancelled my audible subscription.
There are multiple superfluous passages that serve no purpose or carry no meaningful content except to inflate the interviewees ego. The recording of a two sided interview is wooden, difficult to follow and performed by the same untrained voice actress.
extremely lazy and shoddy production. To me this is a real disappointment as the premise of book was enticing.
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3 people found this helpful