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Brand Thinking and Other Noble Pursuits

Narrated by: Nicole Vilencia
Length: 10 hrs and 26 mins
Categories: Business, Marketing
4 out of 5 stars (12 ratings)

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Editor reviews

The very idea of branding, says author Debbie Millman, "demands disagreement". From the literal "branding" of cattle in Ancient Egypt on through the modern day bottled water craze, voice actress Nicole Valencia creates a brand of her own in this playful, insightful, and occasionally humorous performance. On one hand, brands may seem oppressive, corporative and bland: an omnipresent cultural force that robs people of their individuality. At the same time, brands can provide an outlet for new ideas and artistic expression, and in doing so play an integral role in how people forge their identities. Love them or hate them, brands infiltrate even the most mundane aspects of life. Millman's thorough exposé offers over 20 interviews with leading voices in design and marketing.

Summary

Insights and provocations from world-renowned brand consultants, thought leaders, designers, and strategists.

We are now living in a world with over 100 brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?

Brand Thinking and Other Noble Pursuits contains 20 interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

©2011 Debbie Millman (P)2013 Audible, Inc.

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    1 out of 5 stars

So poorly executed

This is so poorly executed as both a book and audio performance that I have cancelled my audible subscription.

There are multiple superfluous passages that serve no purpose or carry no meaningful content except to inflate the interviewees ego. The recording of a two sided interview is wooden, difficult to follow and performed by the same untrained voice actress.

extremely lazy and shoddy production. To me this is a real disappointment as the premise of book was enticing.

2 people found this helpful

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Great book

Very insightful and I would recommend to anyone interested in the art of branding. Would really recommend.

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  • Amazon Customer
  • 23-04-17

Great overview of ideas about branding

This book is chock full of pearls about design thinking, branding and marketing. It's like an introductory mini course that really gets you thinking about how these ideas are part of everyday life. I wish the performance had included the voices of the actual people - the audio narrator tried to use different prosody but it was clearly a challenge. I laid her effort. Anyway this book was very worthwhile.

3 people found this helpful

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  • JDValdez
  • 24-11-18

Unimportant/Unimpressive

I wanted to hear about design, not politics, or ideological views. Would not recommend purchasing.

2 people found this helpful

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  • Daniel A. Boyd
  • 07-08-16

2 actors needed.

Needed 2 voice actors. Some good info. Fun format for audio. Surprising the original audio interviews don't exist.

Good job, hard work to do by herself.

Have used as cocktail knowledge.

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  • Joe Oviedo
  • 07-02-15

Great book, I couldnt connect with the narrator

The people, the background, all the participants in the book are great, they come from different disciplines and really paint a relevant picture of the subject. But the narration, they audiobook is no good, i am sad i lost a credit with this, i am thinking on buying the book instead.

5 people found this helpful

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  • Nicole Antonuccio
  • 11-04-19

Interesting content, poor narration

The interviews are very interesting and there is a lot of insightful discussion about branding, but the narration is robotic and the lack of an additional narrator during the interviews makes it difficult to distinguish who is saying what. I couldn't finish because it was hard to listen to, but would consider reading the book.

1 person found this helpful

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  • SIV
  • 18-02-20

pretty good book about branding

I liked the insights the subjects had on branding.
I wish the narrator Nicole Vilencia wouldn’t change voice pitch for each character- it’s distracting.
She’s a narrator, not acting out the parts.
other than that strange choice she makes she does a pretty good job. Mispronounces words she doesn’t know here and there, but not too much.
Overall a good listen if you are interested in branding.

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  • Bonnie Alter
  • 30-06-19

The experts that were interviewed

I think it would have been more powerful if the experts were the ones actually talking than the other. Sometimes it was hard to distinguish between them.

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  • Becka
  • 01-06-19

Clever perspectives.

I wish they would have had multiple voices since it's Q and A - but I get the complications that would have come with that. At times, in the book it's difficult to remember who is talking (I'm commuting on 95 so think on and off ya know). BUT the opinions in here are great.