Showing results for "Stories" in Advertising

Published in 1916, this story is over a hundred years old, yet its message is just as relevant today as it was in 1916. Perhaps even more so. Why? Because never have we had greater access to information yet at the same time we’ve never been more deficient in common sense. Advertising legend David Ogilvy believed this book changed his life and was so passionate about its message that he had his employees read it every year. This is less a book about advertising, or even about Adams himself, as much as it’s a book about the power of mindset.

SCALING YOUR STORY is not written from the comfort of certainty. It is written from the memory of long days that blurred into longer nights, from a business that looked successful on the outside but felt heavy on the inside. There was a time when Brian Keane believed working harder was the answer. More hours. More content. More effort. But the truth revealed itself slowly growth doesn’t come from doing more, it comes from doing the right things, in the right order, with the right structure behind them.

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.  

How to use the principles of Pixar-style storytelling to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes. Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways...

When two unrelated things come together, something new springs into existence; they form a third thing, and that becomes a new idea. That’s Crossover Creativity. The more you read, watch, observe, and consume, the more fuel for ideas you have in your brain and the more crossover creativity will happen for you. In this latest collection of stories about creativity in real-life situations, Dave Trott presents examples of crossover creativity in action–as a guide for those who have to generate ideas in advertising, business, sport, or anywhere in the wider world.

Originally published in 1916, this simple story is over a hundred years old, but its message on the value of applying common sense in our career is just as relevant today as it was 110 years ago. Advertising legend David Ogilvy claimed Obvious Adams changed his life. He was so passionate about its message that he made his employees read it every year! It is less a book about advertising (or even Adams himself), and more accurately: a book about the power of a sharp mindset.

Jeffrey Cruikshank and Arthur Schultz have written a fascinating biography of one of the 20th century’s most intriguing figures. Albert D. Lasker helped invent “reason why” advertising, market research based on direct-mail advertising, premium coupons, and a host of other industry innovations. He invented and promoted powerful brands. But his impact went far beyond traditional advertising. This is the story of a man who shaped an industry - and changed the way we look at our world.

In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business, and throughout everyday life. By seeing things differently, you can think differently, and change the world around you.

After a life of exploring the way people exchange value in over 35 countries, Diehl teaches business owners how to have conversations about brand strategy. In Brand Identity Breakthrough, you will learn how to develop a strong business identity by combining your personality and values with the functionality of your products to become irreplaceable to your audience.

Think about someone who loves Patagonia. Imagine the person who brought their Beyond Meat burgers to the BBQ. Who can only be found behind the wheel of a Porsche? People don't just buy brands. They use them to tell stories about who they are: stories about their passion for the outdoors, their concern for animal welfare, and their love for design. Stories about identity are the currency of the narrative economy—and the brands that design for the story-driven mind will thrive in it.

Количество контента в социальных сетях увеличивается с каждой секундой. Все больше людей превращаются из пассивных потребителей фото, видео, текстов в авторов. Как следствие — резко возрастает конкуренция за каждого пользователя. И именно техники сторителлинга позволяют преодолеть главное препятствие социальных сетей: «Все, что может быть не прочитано (а равно и не просмотрено, не прослушано), — будет не прочитано».

No one likes to be sold to, but everyone loves a great story. That’s why average brands pitch, but smart brands communicate. Get ready to rise above the average.

Think of the last great article you read or the last great speech you heard. Chances are, if you remember one key message, you also remember one compelling story. That's because the best content starts with a story. When it comes to marketing, the best business content starts with a story the audience cares about, not the brand's message about what it wants to sell them.

Knoxville native Charlie Tombras may be best known for his fifty-seven-year leadership of the nationally recognized advertising firm the Tombras Group, but in his moving memoir, From Out of the Smokies: Stories of Fly Fishing and Life, he chronicles his personal journey, letting business take a backseat.

 Police put Eric Garner in a fatal chokehold for selling cigarettes on a New York City street corner. George Floyd was killed by police outside a store in Minneapolis known as "the best place to buy menthols". 

Learn how these author-entrepreneurs hit a wall, pivoted, built even stronger businesses, and now each has a million-dollar story, making a difference and changing lives. Best of all, they’ll tell you how you can pivot and profit, too, whether that’s through growing and monetizing Facebook groups, building and monetizing a podcast audience, being a military spouse who raises a strong family even during repeated deployments, creating your own TV channel, or some other approach.

Telling better stories in business is not about thinking up clever words, images or jingles that will make your products or services seem a little more schmick. That's called advertising.

I fix websites. People call me when their website is failing. This book is about using the power of story to reinvent your website. The principles in this book can make all the difference between success and failure for your business.

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Listen to the incredible story of Jack and how he made over $90 million dollars in 30 months with a simple little invention and the vital life lessons he learned along the way. Learn the secrets to his incredible success and the lessons from his failures.