Showing results for "Science" in Words, Language & Grammar

For millennia, philosophers and scientists have been trying to unlock the secrets of the mind with only limited success—until now. Today, with modern technologies including the best in neuroscience, medical imaging, and recent advances in artificial intelligence, we are making more progress than ever before. In Introduction to Cognitive Science, Professor Thad A. Polk takes you on a fascinating tour of the latest discoveries in the relatively new field of cognitive science. In 24 exciting lectures, Professor Polk shares dozens of the most challenging questions in cognitive science today.

THE SUNDAY TIMES BESTSELLER **INCLUDES NEW MATERIAL** ‘If you want to write a novel or a script, read this book’ SUNDAY TIMES ‘The best book on the craft of storytelling I’ve ever read’ MATT HAIG ‘A masterpiece. I am in awe’ ADAM RUTHERFORD Why stories make us human and how to tell...

Following on the heels of Lisa Cron's breakout first book, Wired for Story, this writing guide reveals how to use cognitive storytelling strategies to build a scene-by-scene blueprint for a riveting story. It’s every novelist’s greatest fear: pouring their blood, sweat, and tears into...

This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps...

A fascinating exploration of how to use the power of storytelling to create irresistible pitches, build passionate brand loyalty, motivate teams and lead with charisma. 'Will Storr is a genius' Rory Sutherland 'A captivating and enlightening read . . Will Storr is an unusually talented and...

How do master storytellers compel us? There have been many attempts to understand what makes a good story, but few have used a scientific approach. In The Science of Storytelling, Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can tell better stories, revealing, among other things, how storytellers - and also our brains - create worlds by being attuned to moments of unexpected change.

Why do obviously intelligent people believe things in spite of the evidence against them? Will Storr has travelled across the world to meet an extraordinary cast of modern heretics in order to answer this question. He goes on a tour of Holocaust sites with David Irving and a band of neo-Nazis...

Le Guin’s sharp and witty voice is on full display in this collection of twenty-four essays, revised by the author a decade after its initial publication in 1979. The collection covers a wide range of topics and Le Guin’s origins as a writer, her advocacy for science fiction and fantasy as mediums for true literary exploration, the writing of her own major works such as A Wizard of Earthsea and The Left Hand of Darkness, and her role as a public intellectual and educator. 

Interweaving her vast knowledge of neurology, sociology, psychology, and philosophy with fascinating down-to-earth examples and lively personal anecdotes, developmental psychologist, neuroscientist, and dyslexia expert Wolf probes the question, "How do we learn to read and write?" This ambitious and provocative new book offers an impassioned look at reading, its effect on our lives, and explains why it matters so greatly in a digital era.

In Becoming Fluent, Richard Roberts and Roger Kreuz draw on insights from psychology and cognitive science to show that adults can master a foreign language if they bring to bear the skills and knowledge they have honed over a lifetime. Adults shouldn't try to learn as children do, they should learn like adults. Roberts and Kreuz report evidence that adults can learn new languages even more easily than children.

Whether it’s brusque, convincing, fraught with emotion, or dripping with innuendo, language is fundamentally a tool for conveying meaning - a uniquely human magic trick in which you vibrate your vocal cords to make your innermost thoughts pop up in someone else’s mind. You can use it to talk about all sorts of things - from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer’s backhand to things that don’t exist at all, like flying pigs.

Brought to you by Penguin. How do two languages co-exist in the same brain? Why is it possible to forget a language? What are the advantages and challenges of being bilingual? Over half of the world's population is bilingual and yet this fascinating, complex ability is understood by few. In The...

“A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference.”—Seth Godin, author of The Practice A step-by-step guide to using the brain’s hardwired need for story to...

As a scientist, you are a professional writer: your career is built on successful proposals and papers. Success isn't defined by getting papers into print, but by getting them into the reader's consciousness. Writing Science is built upon the idea that successful science writing tells a story. It uses that insight to discuss how to write more effectively.

How we learn to read is not a secret formula, it’s a science. More than five decades of research conducted across the world informs the Science of Reading. This one-stop guide examines the crucial aspects of literacy development. Uncover the workings of the brain in processing language stimuli...

In his first book since the bestselling Fermat's Enigma, Simon Singh offers the first sweeping history of encryption, tracing its evolution and revealing the dramatic effects codes have had on wars, nations, and individual lives. From Mary, Queen of Scots, trapped by her own code, to the Navajo...

PULITZER PRIZE WINNER NEW YORK TIMES BESTSELLER The riveting true story of a small town ravaged by industrial pollution, “every bit as important—and as well written—as A Civil Action and The Immortal Life of Henrietta Lacks” (The Star-Ledger) “A new classic of science reporting...

For the first time, the story of how and why we have plumbed the mysteries of reading, and why it matters today. Reading is perhaps the essential practice of modern civilization. For centuries, it has been seen as key to both personal fulfillment and social progress, and millions today depend on...

An investigation of the narrative strategies used to keep the public divided and a roadmap for reclaiming power, resisting propaganda, and building a future grounded in equity and collective truth. The Language of Theft exposes the greatest heist of all time—how the ultra-wealthy have...

All humans, but no other species, have the capacity to create and understand language. It provides structure to our thoughts, allowing us to plan, communicate, and create new ideas, without limit. Yet we have only finite experiences, and our languages have finite stores of words. Where does our linguistic creativity come from? How does the endless scope of language emerge from our limited selves? Drawing on research from neuroscience, psychology, and linguistics, David Adger takes the listener on a journey to the hidden structure behind all we say (or sign) and understand.