Showing results for "Brain" in Engineering

User experience doesn’t happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights.

Die Hirnforschung macht rasante Fortschritte, aber nur selten treten wir einen Schritt zurück und fragen uns, was es heißt, ein Lebewesen und Mensch zu sein. Der renommierte Neurowissenschaftler David Eagleman nimmt uns mit auf die Reise durch das Gewirr aus Milliarden von Hirnzellen und Billionen von Synapsen - und zu uns selbst.

Dive into the fascinating world of how both your brain and AI learn through supervised learning! In this engaging and accessible book, neuroscientist Dr. Tursun Alkam takes you on a journey to explore the incredible learning capabilities of the human brain and the revolutionary world of Artificial Intelligence.

Professor Erika Szymanski makes wine science accessible to non-experts. Rather than approach wine science as body of facts about wine, Szymanski explores how wine science can open up multiple ways of seeing, understanding, and appreciating wine. Too often, wine science is presented as a comprehensive body of knowledge that enthusiasts aiming to become experts should memorize. This book instead uses scientific research to explore wine as an endlessly rich cultural phenomenon.