The Duct Tape Marketing Podcast cover art

The Duct Tape Marketing Podcast

By: John Jantsch
Listen for free

  • Summary

  • Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!
    © John Jantsch. All rights reserved.
    Show More Show Less
Episodes
  • How to Navigate the New Era of SEO

    How to Navigate the New Era of SEO
    May 2 2024
    Rate, Review, & Follow on Apple Podcasts In this episode of the Duct Tape Marketing Podcast, I interviewed Dale Bertrand, an SEO specialist with over two decades of experience working with Fortune 500 companies and startups globally. Dale has spoken at industry conferences, led corporate training events, and serves as an entrepreneur in residence at the Harvard Alumni Entrepreneurs Organization. Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. From understanding the 'dark web' to proven strategies in repurposing content. Key Takeaways In this episode you'll learn: 1. The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior. 2. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition. 3. Understanding Consumer Search Behavior: Gain insights into how consumer search behavior is evolving and what it means for your SEO efforts. 4. Crafting Destination Content: Explore the concept of destination content and how it can drive engagement and conversions in the age of AI-powered search. 5. Future-proofing Your SEO: Get tips on future-proofing your SEO strategies to ensure long-term success in the dynamic world of search engines. By implementing these strategies, businesses can effectively navigate the new era of SEO and capitalize on emerging opportunities to enhance their online presence and drive growth. More About Dale Bertrand: Connect with Dale Bertrand on LinkedIn - linkedin.com/in/dalebertrand/ Visit his Website - fireandspark.com/ This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!
    Show More Show Less
    24 mins
  • How To Tell Data-Driven Stories

    How To Tell Data-Driven Stories
    May 1 2024
    In this episode of the Duct Tape Marketing Podcast, I interviewed Michele Lin. Michele is the founder of Mantis Research, where she helps marketers conduct and publish compelling original research. With her expertise in leveraging data to drive impactful narratives, Michelle shares valuable insights on how to craft compelling stories from original research. Key Takeaways Learn all about the the transformative power of original research in content marketing, with an emphasis on its role in establishing credibility and trust. I and Michele highlight the process of crafting data-driven stories, from defining research objectives to repurposing findings across various channels for maximum impact. By leveraging original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries, driving deeper engagement and meaningful impact through their content. More About Michele Linn: Connect with Michele Linn on LinkedIn - linkedin.com/in/michelelinn/ Visit her Website - mantisresearch.com/ This episode of The Duct Tape Marketing Podcast is brought to you by Porkbun. Go to http://porkbun.com/DuctTapeMarketing24 to get a .BIO domain name for your link in bio page for less than $3 at Porkbun today. If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode. Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/ Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts
    Show More Show Less
    24 mins
  • How to Be an Entrepreneur in 2024

    How to Be an Entrepreneur in 2024
    Apr 25 2024
    In this episode of the Duct Tape Marketing Podcast, I interviewed Paul Cheek, a serial tech-preneur, educator, and software engineer. Paul is also a senior lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management and the co-founder of Oceanworks. Our discussion covers the intricacies of entrepreneurship, focusing on the 15 tactics outlined in his latest book, "Disciplined Entrepreneurship Startup Tactics". Key Takeaways In this episode you learn: The importance of structured goal setting a disciplined approach to business Market testing for product validation Effective marketing and sales tactics, and strategies for overcoming fear and uncertainty. By implementing these tactics, aspiring entrepreneurs can navigate the challenges of entrepreneurship with confidence and drive their ventures toward success. More About Paul Cheek: Connect with Paul Cheek on LinkedIn Visit his Website
    Show More Show Less
    25 mins
Leadership Marketing Economics
Show More Show Less

What listeners say about The Duct Tape Marketing Podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available