In this episode, Fiona chats with Amanda from HotHaus Glass emphasizing the importance of starting small and staying resilient. Amanda shares insights on building a brand, the creative process, and the challenges of running a business. Tune in!

You'll Learn How To:

• The importance of aesthetically pleasing
• Balancing creativity and practicality
• Sources of creative inspiration and balancing work with personal life
• Coping with copycats and the importance of originality
• Advice for aspiring artists and the necessity of formal training
• The physical demands of glassblowing
• Building an open and honest company culture
• The importance of outsourcing and working smarter
• The value of hard work and perseverance in achieving business success
• Encouraging listeners to take the first step towards their goals
• Early challenges and the journey from working in other studios to establishing their own
• Securing initial funding and managing finances for the business
• Balancing creative work with business responsibilities
• The importance of loving what you make
• Strategies for marketing and sales
• The importance of community and support
• The decision-making process behind the design

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In this episode, Fiona discusses the importance of having a big-picture vision for your business. She emphasizes the need to look beyond the immediate details and consider the long-term trajectory of your business. Tune in!

You'll Learn How To:

• Importance of having a big-picture vision for your business
• Parallels between planning for childbirth, and entrepreneurship
• Reflections on personal experiences and lessons learned
• Considering long-term goals
• Strategies for mapping out the future
• Balancing work and personal life priorities
• Evaluating financial goals and implications for business growth
• Adapting business plans based on life stages and changing circumstances
• Encouragement to reflect on the purpose and direction of your business
• Practical tips for creating a long-term vision and strategic plan

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

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• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist

In this episode, Fiona talks about the importance of psychological needs in building an engaged audience and community for your brand. Discover how understanding and aligning with these needs can significantly impact your marketing strategy and business growth. Tune in!

You'll Learn How To:

• Differentiating between physiological and psychological needs
• Exploring Maslow's hierarchy of needs
• Psychological need for pattern recognition
• Building trust through consistency in brand messaging
• Examples of pattern recognition in daily life and business
• The importance of belonging in brand engagement
• Examples of brands fostering a sense of belonging
• Understanding colour psychology
• Utilizing colours to evoke specific emotions
• Incorporating colour psychology into brand collateral and messaging
• The impact of colour choice on customer perception and experience

Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

Connect and get in touch with My Daily Business

• My Daily Business Shop
• My Daily Business Free Weekly Planner
• My Daily Business Waitlist