Marketing for the Micros cover art

Marketing for the Micros

Marketing for the Micros

By: Alison Mullinax
Listen for free

Marketing for the Micros is the go-to podcast for solo wellness and beauty professionals who want simple, affordable marketing that actually works. Hosted by Alison of Deep Rooted Marketing, each episode offers practical strategies and encouraging advice for massage therapists, estheticians, coaches, acupuncturists, and other holistic professionals juggling it all. If you’re tired of trying to market yourself, build a website, post to social media, and still show up for clients—you’re in the right place. Expect down-to-earth marketing tips, real-life interviews, and heart-centered business wisdom to help you grow a business that’s rooted in strategy and aligned with who you are.Copyright 2024 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • Simplify to Grow (Take Two): When Business — and Tech — Don’t Go as Planned
    Nov 4 2025

    Sometimes you hit record, pour your heart into an episode… and then tech decides otherwise. This is take two of “Simplify to Grow,” and maybe it’s even better the second time around.

    In this raw and real episode, I’m sharing why I’m pivoting Deep Rooted Marketing — letting go of the agency-style workload and returning to what feels aligned: teaching, designing, and helping beauty and wellness professionals build businesses that fit their lives.

    You’ll hear:

    → What losing this episode taught me about letting go of perfection

    → The big business pivot I’m making at Deep Rooted Marketing

    → Why simplifying isn’t a step backward — it’s a step into clarity

    → How to know when it’s time to make a change in your own business

    If you’ve been feeling stretched too thin or stuck trying to “do it all,” this one’s your permission to breathe and start fresh.

    Stay connected: https://deeprootedco.com/insider Follow me on Instagram: https://www.instagram.com/deeprootedmarketing

    We took all the notes for you over at https://deeprootedco.com/2025/11/04/ep-22/

    Show More Show Less
    5 mins
  • How to Know What’s Working in Your Marketing
    Oct 28 2025

    If you’ve ever felt like you’re posting and creating but not really seeing results, this episode is for you.

    I’m sharing the honest truth about what I’ve been learning in my own business — how easy it is to get caught up in doing all the things without actually knowing what’s working.

    We’ll walk through the three things you should measure every single month (traffic, leads, and engagement), how your website connects all the dots, and why tracking your numbers brings clarity, confidence, and direction.

    This isn’t about doing more — it’s about doing what matters most.

    And if you’re ready to stop guessing what’s working and start building a simple, strategic plan that fits your season, book a Strategy Session with me: https://deeprootedco.com/2025/10/08/ep-21/

    Show More Show Less
    9 mins
  • Branding Basics Every Microbusiness Needs (Before You Build Your Website)
    Oct 14 2025

    Before you invest in your website, you need one thing — a solid brand foundation.

    In this episode, I’m breaking down what branding really means (beyond your logo), why consistency matters more than perfection, and the top three mistakes I see small business owners make when building their brand.

    If your marketing feels scattered or your visuals don’t quite match who you are — this episode will help you root your message and simplify your next steps.

    Plus, I’ll share how a Strategy Session can help you clarify your brand message and feel confident moving forward — no pressure, no pushy sales pitch, just one hour of clarity and direction.

    Mentioned in this episode: → Book your Strategy Session: https://deeprootedco.com

    We took all the notes for you:

    → Check them out here:

    Show More Show Less
    9 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet