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Local SEO - The Expert’s Guide

Local SEO - The Expert’s Guide

By: Sterling Sky Inc.
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The podcast where local SEO meets expert insight! Join host Joy Hawkins, CEO and owner of Sterling Sky, renowned local SEO specialist and a member of the Google Product Experts Program, as she dives deep with guests into the world of local search engine optimization, digital marketing, and SEO.

In each episode, Joy will interview experts and share her wealth of knowledge, backed by rigorous testing and research conducted at Sterling Sky. Whether you’re a seasoned marketer or just starting out, this podcast offers invaluable tips, strategies, and the latest industry updates to help you navigate the ever-changing landscape of local SEO. Tune in and get ready to elevate your local SEO game!

Copyright 2026 All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • 2026 SEO Secrets That Ranked 1,000+ Sites (James Dooley)

    2026 SEO Secrets That Ranked 1,000+ Sites (James Dooley)
    May 27 2026

    In this episode, we sit down with SEO legend James Dooley, who has built and ranked over 1,000 domains and generated more than 2 million enquiries online. If you’re wondering how to rank a website on Google in 2026, this is the conversation you need to hear. We break down: 🔹The exact SEO strategies working right now 🔹When duplicate content becomes a real problem 🔹Whether brand matters more than backlinks 🔹Plus: how AI traffic compares to Google traffic today. If you’re a business owner, agency, or SEO trying to stay ahead of Google’s algorithm, this episode will give you clarity. James Dooley started his career in digital marketing in 2009, when he built his first website. James Dooley quickly became fascinated by SEO and began to learn everything he could about the subject. In the years since, James Dooley has built and ranked over 1,000 domains online as a UK-based Digital Landlord, generating over 2 million enquiries. Chapters: 00:00 - Introduction: James Dooley's SEO Journey

    01:36 - The Key to Winning in 2026: Holistic Marketing

    02:07 - Finding Profit in Narrow Niches

    04:11 - Social Media for Local Businesses: Ranking Your Posts

    06:22 - Optimizing Facebook Posts for Search

    08:27 - Explaining Semantic Triples

    09:44 - Strategies for Forcing Google to Index Content

    12:28 - Leveraging Facebook Groups for Visibility

    16:21 - The Power of Self-Promoting Listicles

    19:14 - Facebook Pages vs. Profiles for SEO

    21:11 - LinkedIn vs. Other Platforms: Hashtags and Links

    22:42 - Cracking the Code on Reddit Ranking

    26:22 - AI Overviews: Impact on Lead Volume and Quality

    30:52 - The Future of LLMs: ChatGPT vs. Claude and Gemini

    36:06 - Crafting the Perfect URL Structure

    39:05 - When to Create Specific Service Area Pages

    41:46 - Essential Elements of a Service Area Page

    45:54 - The Truth About Duplicate Content on Local Sites

    52:24 - Algorithm Update Trends: Brand and Social Signals

    55:36 - Why Traditional Link Building is Diminishing

    58:56 - Avoiding Toxic Links and PBN Scams

    1:02:44 - Proactive Reputation Management

    1:04:50 - James's Recommendations for Learning SEO

    1:06:22 - How Long Does It Take to Rank a New Site?

    1:12:18 - How Paid Traffic Indirectly Boosts Organic Rankings

    1:15:06 - The Mistake of Using Separate Domains for PPC

    1:19:37 - Social Media Ad Strategies for Lead Generation

    1:23:13 - Local Pack vs. Organic Leads: Quality Comparisons

    1:25:01 - Speed to Lead: The Importance of Rapid Response

    1:27:28 - Utilizing WhatsApp and SMS for Lead Nurturing #localseo #seo #localsearch EP 26088

    __________________________________________

    Grow Your Business With Local SEO

    At Sterling Sky, we're passionate about helping businesses like yours achieve their local SEO goals. We know that the digital landscape can be confusing and ever-changing, so we've made it our mission to provide you with the expert guidance and support your need to succeed.

    We've helped countless businesses achieve their local SEO goals, and we're confident that we can help you do the same.

    READY TO TAKE YOUR LOCAL SEO TO THE NEXT LEVEL?

    Websites:

    https://www.sterlingsky.ca/

    https://localu.org/

    https://localsearchforum.com/

    Blogs:

    https://www.sterlingsky.ca/blog/

    https://localu.org/blog/
    Show More Show Less
    1 hr and 30 mins
  • The 2026 Google Business Profile Review Trends You Can’t Ignore | Claudia Tomina

    The 2026 Google Business Profile Review Trends You Can’t Ignore | Claudia Tomina
    Apr 22 2026
    Ever had a customer swear they left a 5-star review, but it never appears or vanishes without a trace? With sophisticated artificial intelligence and advanced pattern recognition capabilities, algorithms are getting better at identifying unusual activity. This video explains how 'missing reviews' and spikes in customer review volume can flag your online reputation, especially on platforms like Google Reviews. It's not just random; ai models are becoming incredibly adept at detecting fake reviews and other anomalies. 🔗 Show Links & Resources 📈 Local SEO Research & Reports ◼Google Map Pack Study: How Call Buttons Affect Rankings https://smallbizedge.com/reports/map-pack-call-buttons/ ◼Industry Report: The State of Local SEO in 2026 https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ ◼Analysis: The New Ranking Factor Landscape https://www.linkedin.com/posts/claudia-tomina_the-new-ranking-factor-landscape-google-activity-7425213430845976577-ucC_/ 🛠 GBP Management & Policy Updates ◼Policy Update: GBP Identity & Review Policy Changes https://www.linkedin.com/posts/hiroko-imai_the-google-business-profile-policy-has-been-activity-7429686096822812672-GMWv/ ◼SAB Guide: How to Move an SAB Without Destroying Rankings https://www.sterlingsky.ca/move-your-sab-without-destroying-rankings/ ◼Reference: Google Maps Business Support https://developers.google.com/maps/documentation/geocoding/overview 📊 Data & Visuals ◼State of Local SEO in 2026: https://www.sterlingsky.ca/the-state-of-local-seo-in-2026/ ◼% of Keyword with Local Services Ads (LSA): https://www.sterlingsky.ca/wp-content/uploads/2026/02/LSA-Ads-v2-padding-1-2048x1270.png ◼% of Keywords Showing Local Pack Ads : https://www.sterlingsky.ca/wp-content/uploads/2026/02/CleanShot-2026-03-30-at-10.51.31-1024x635.png #localseo #seo #localsearch __________________________________________ Grow Your Business With Local SEO At Sterling Sky, we're passionate about helping businesses like yours achieve their local SEO goals. We know that the digital landscape can be confusing and ever-changing, so we've made it our mission to provide you with the expert guidance and support your need to succeed. We've helped countless businesses achieve their local SEO goals, and we're confident that we can help you do the same. READY TO TAKE YOUR LOCAL SEO TO THE NEXT LEVEL? Websites: https://www.sterlingsky.ca/ https://localu.org/ https://localsearchforum.com/ Blogs: https://www.sterlingsky.ca/blog/ https://localu.org/blog/ ⏯️ Chapters: 00:00 Why Google Reviews Disappear (Intro & Hook) 01:20 Guest Introduction: Claudia Tomina 01:42 #1 Reason Reviews Don't Publish: No Prior Engagement 03:02 Tips to Get Reviews to Publish (Branded Search Strategy) 05:18 Is Google Punishing Businesses for Using Their Own Review Link? 07:09 Do Review Request Campaigns Boost Rankings? 08:06 CTR Manipulation: Does It Work & Can It Hurt You? 10:37 Can You Recover Unpublished or Deleted Reviews? 11:50 Review Velocity & Patterns That Trigger Filtering 13:13 Real Case: Law Firm Burned by Bought Reviews 15:12 When Google Flags a Group of Negative Reviews as an Attack 18:26 Pre-Algorithm vs. Post-Algorithm Review Removal 20:33 The "4–5 Day Disappearing Review" Trend: Bug or Feature? 37:55 The Future of Google Bookings & Agentic Local Search 39:48 Google's Chat Feature: Why It's Not Taking Off 40:52 Are Google Posts Worth It? When They Work & When They Don't 43:46 AI-Generated Content on Google Business Profiles 45:32 Editorial Summaries vs. Review Summaries vs. "Know Before You Go" 47:29 Who to Follow for Local SEO Insights 50:41 Removing Negative Reviews: What Actually Works 52:49 What Causes Google to Block Google Posts 54:06 Starting a New Business: How to Allocate 5 Hours/Week for Marketing 55:56 What Content Is Working Right Now (and What's Dying) 58:06 Is Social Media a Direct Google Ranking Factor? 1:01:18 Real Local SEO Problem: Website URL Change That Generated Instant Calls 1:02:36 Primary Category Strategy & Why It Determines Your Rankings 1:07:06 Google Business Profiles Are Driving Fewer Calls — Why? 1:09:30 The Rise of Local Service Ads & Map Pack Ads (2024–2026 Data) 1:12:40 AI Mode vs. Traditional Google Maps: The Key Differences 1:14:02 Live Demo: AI Mode Search for "Best Sushi in Michigan" 1:19:29 Ranking Signals That Matter for AI Mode (vs. Local Pack) 1:26:19 Map Pin Placement: The Hidden Ranking Factor Most Businesses Miss 1:29:49 Service Area Businesses & the Hidden Address Problem 1:35:45 Rapid Fire Q&A: Overrated Tactics, Reviews vs. Backlinks & More 1:37:14 Where to Find Claudia Tamina & Closing Thoughts Ep 26074
    Show More Show Less
    1 hr and 38 mins
  • Is SEO Screwed? Lily Ray on Google’s CRACKDOWN For 2026

    Is SEO Screwed? Lily Ray on Google’s CRACKDOWN For 2026
    Mar 25 2026

    Google's increasingly aggressive crackdowns and harsher core updates are significantly impacting Local SEO and AI search professionals. Medium to Small Businesses are experiencing major traffic losses due to these changes, often without understanding the cause. This situation necessitates a strategic adaptation to the new landscape, focusing on content adjustments and off-site brand mentions to mitigate the effects of Google algorithm shifts and stay ahead of AI updates in search.

    Lily Ray @amsive joins us to break down why small to medium businesses are being hit the hardest by Google and provides a strategic roadmap for content adjustments, brand mentions, and surviving the shift to AI-driven search.

    #localseo #seo #localsearch

    🕒 Timestamps:

    00:00 Introduction: The SEO Landscape in 2026

    01:03 Who is Lily Ray?

    02:02 Is AI Content Inherently Dangerous?

    04:03 The Risks of "Scaling" Content & City Pages

    06:15 Service Area Pages vs. Physical Locations

    09:23 Why YMYL Topics Face Higher Scrutiny

    10:41 How AI Overviews are Killing Organic Traffic

    12:48 Action Items: Diversification & Digital PR

    15:47 The New Role of SEOs: LLM Discoverability

    17:41 Why Reddit & Forums are Dominating Search

    18:55 Small Business Strategy: Video & Authenticity

    21:14 Analyzing the Most Recent Core Updates

    24:10 Google’s Preference for .gov & Authority Sites

    27:28 How to Diagnose & Recover from a Hit

    31:16 The Truth About Backlinks & Disavow Tools

    34:14 Content Classifiers & Site-Wide Demotions

    37:00 Local Pack vs. Organic: Why GBP Stays Safe

    39:05 The Crackdown on Self-Serving Listicles

    44:17 E-E-A-T: Common Misconceptions Debunked

    48:12 The War on AI-Generated Fake Reviews

    51:51 Rapid-Fire Questions & Future Myths

    🔗 Resources:

    Lily Ray’s Newsletter: https://www.amsive.com/insights/

    Joy Hawkins' Newsletter: https://www.sterlingsky.ca/newsletter/

    Google Search Console Guide: https://support.google.com/webmasters/answer/9128669

    __________________________________________

    Grow Your Business With Local SEO

    At Sterling Sky, we're passionate about helping businesses like yours achieve their local SEO goals. We know that the digital landscape can be confusing and ever-changing, so we've made it our mission to provide you with the expert guidance and support your need to succeed.

    We've helped countless businesses achieve their local SEO goals, and we're confident that we can help you do the same.

    READY TO TAKE YOUR LOCAL SEO TO THE NEXT LEVEL?

    Websites:

    https://www.sterlingsky.ca/

    https://localu.org/

    https://localsearchforum.com/

    Blogs:

    https://www.sterlingsky.ca/blog/

    https://localu.org/blog/

    Ep 26104
    Show More Show Less
    58 mins
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