Your contracting business might have 25 years of experience, but what happens when homeowners search Google or ask AI who to hire, and your competitors show up instead?

In this episode of The Builder's Edge, Deanna Lucas sits down with Jim Klauck, founder of Checka Pro and a broadcasting veteran with more than 40 years of experience, to reveal how contractors can turn expertise into online visibility, customer trust, and a stronger reputation.

If you're a builder, roofer, HVAC contractor, plumber, electrician, or home service business owner, this conversation will help you understand why being great at your trade isn't enough if homeowners can't discover what makes you different.

What You’ll Learn:

→ Why a contractor with five years of experience and an active video presence may attract more attention than an established contractor with 25 years of expertise.

→ How podcasts, video interviews, and educational content help demonstrate your knowledge, personality, credibility, and authority before a homeowner calls.

→ What your contractor website should communicate, including a visible phone number, an introductory video, and helpful content that answers homeowners' questions.

→ How to create a simple 60-second contractor video using a real customer problem, the solution you delivered, and the results, even if you're uncomfortable on camera.

TAKE THE BUILDER'S EDGE CHALLENGE

Spend 15 minutes searching for your business the way a homeowner would. Then record one short video answering a question your customers frequently ask.

Want to discover what Google and AI can find about your contracting business? Join Deanna's FREE 5-Day AI Visibility Challenge, starting with a 30-minute kickoff and fit call. Booking details and Jim's information are in the show notes.

FOLLOW THE BUILDER'S EDGE

Subscribe for practical conversations about contractor marketing, business growth, leadership, and mastering the business side of building.

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are your Google Ads getting clicks but not bringing in customers? You could be wasting hundreds or even thousands of dollars on Google Ads without realizing where your advertising budget is going. In this episode of The Builder's Edge, Deanna Lucas sits down with Google Ads expert Mark Kelly of Inbound Revenue to uncover the biggest Google Ads mistakes local service businesses make and how to fix them.

If you're a contractor, landscaper, tree service professional, roofer, or local business owner struggling with Google Ads lead generation, this conversation will help you understand how to attract qualified leads, reduce wasted ad spend, and turn website visitors into paying customers.

Learn how Google Ads for contractors actually works, why your campaigns might be attracting the wrong searches, how negative keywords protect your advertising budget, and why your landing page and conversion tracking are just as important as your ads. Mark also explains realistic Google Ads budgets for service businesses, how to identify profitable services to advertise, and why clicks and impressions don't tell the whole story.

Whether you're managing Google Ads yourself or hiring a Google Ads agency, this episode gives you practical strategies to make smarter marketing decisions and generate more valuable opportunities for your business.

You’ll Learn:

→ Discover why search campaigns, high-intent keywords, geographic targeting, and negative keywords are critical for local Google Ads success. Learn how to stop paying for irrelevant searches and protect your marketing budget.

→ Mark explains how advertising budgets vary across landscaping, roofing, mobile detailing, and other service businesses, plus how to evaluate your cost per lead, conversion rates, and return on advertising spend.

→ Learn why dedicated landing pages, mobile-friendly websites, trackable phone calls, contact forms, and accurate Google Ads conversion tracking can make the difference between buying traffic and generating real sales opportunities.

→ Discover how to identify your most profitable services, track leads all the way through the sales process, pause underperforming keywords, and scale campaigns that consistently attract the right customers.

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if your Facebook ads aren’t failing because Facebook doesn’t work, but because you’re testing them the wrong way?

In this episode of The Builder’s Edge, Deanna Lucas sits down with advertising strategist Neil Shoney to break down a smarter Facebook and Instagram ads strategy for contractors, home builders, and service-based businesses. Neil explains why running one campaign, one audience, and one ad can turn your advertising into a gamble, and how his 2-5-5 method creates multiple opportunities to discover winning Facebook ads, audiences, and messages.

You’ll learn how Facebook remarketing works, why warm audiences can produce strong ROI, how much small businesses should actually spend when testing Meta ads, and why spending more money won’t necessarily give you useful data faster. Neil also explains how landing pages can improve lead quality, how to diagnose whether your ad or landing page is the real problem, why link click-through rate matters, and when it makes sense to increase your Facebook advertising budget. If you’ve wasted money on Facebook ads, or you’re thinking about running your first campaign, this conversation will help you stop guessing and start building a measurable advertising system.

You;ll learn:

→ Why remarketing can be one of the easiest Facebook advertising opportunities for contractors and service businesses by putting your company back in front of people who have already visited your website or interacted with your business.

→ How Neil’s 2-5-5 Facebook Ads Method uses two campaigns, five audiences, and five ads to create multiple chances to identify winning audiences, messages, and creative instead of relying on a single ad.

→ Why Neil recommends many new advertisers begin around $20 per day and evaluate performance over several days instead of assuming that a larger Facebook ad budget will automatically produce better data faster.

→ How to use link click-through rate to diagnose your advertising funnel: if people are clicking the Facebook ad but not becoming leads, the problem may be the landing page rather than the ad itself.

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

Facebook

Facebook Group

LinkedIn

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.