Your contracting business might have 25 years of experience, but what happens when homeowners search Google or ask AI who to hire, and your competitors show up instead?

In this episode of The Builder's Edge, Deanna Lucas sits down with Jim Klauck, founder of Checka Pro and a broadcasting veteran with more than 40 years of experience, to reveal how contractors can turn expertise into online visibility, customer trust, and a stronger reputation.

If you're a builder, roofer, HVAC contractor, plumber, electrician, or home service business owner, this conversation will help you understand why being great at your trade isn't enough if homeowners can't discover what makes you different.

What You’ll Learn:

→ Why a contractor with five years of experience and an active video presence may attract more attention than an established contractor with 25 years of expertise.

→ How podcasts, video interviews, and educational content help demonstrate your knowledge, personality, credibility, and authority before a homeowner calls.

→ What your contractor website should communicate, including a visible phone number, an introductory video, and helpful content that answers homeowners' questions.

→ How to create a simple 60-second contractor video using a real customer problem, the solution you delivered, and the results, even if you're uncomfortable on camera.

TAKE THE BUILDER'S EDGE CHALLENGE

Spend 15 minutes searching for your business the way a homeowner would. Then record one short video answering a question your customers frequently ask.

Want to discover what Google and AI can find about your contracting business? Join Deanna's FREE 5-Day AI Visibility Challenge, starting with a 30-minute kickoff and fit call. Booking details and Jim's information are in the show notes.

FOLLOW THE BUILDER'S EDGE

Subscribe for practical conversations about contractor marketing, business growth, leadership, and mastering the business side of building.

Learn more about Deanna Lucas through the following links:

AI Visibility Scorecard

Builders Visibility Blueprint

DND Website

DND Youtube

Email Template for 5 Star Reviews

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Facebook Group

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