In this episode of The Green Industry Podcast, host Paul Jamison sits down with Chris Lonergan from Footbridge Media to reveal why blindly copying big business marketing tactics can hurt local lawn care companies, emphasizing the advantages of focusing on local density, quick wins, relationships, and job-booking strategies over national-scale branding.

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

📚 Level Up Your Money (New Release) 👉 Get Your Paperback Copy!

🎧 Level Up Your Money (Audiobook) 👉 Listen on Audible

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

• 📚 The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.com
• The Lawn Care Bootcamp - Click Here
• 📞 CallRail – Track where your leads are coming from: callrail.com
• 📈 Lawn Care Launch: Click Here (new program for business owners)
• 🌐 Footbridge Media – Get a pro lawn care website: footbridgemedia.com
• 💻 Horizon360 – All-in-one contractor business software: gethorizon360.com

📦 Business-Building Resources by Paul

• Price Increase Letter Template
• Contract Templates

📚 Paul's Most Popular Business Books

• How to Build a Thriving Lawn Care Business: Buy on Amazon
• Cut That Grass and Make That Cash: Buy on Amazon
• Level Up Your Money (New Release): Buy Now

A beginner-friendly breakdown of compound interest, rainy day funds, and the power of investing in assets that grow over time.

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

📚 Level Up Your Money (New Release) 👉 Get Your Paperback Copy!

🎧 Level Up Your Money (Audiobook) 👉 Listen on Audible

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

• 📚 The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.com
• The Lawn Care Bootcamp - Click Here
• 📞 CallRail – Track where your leads are coming from: callrail.com
• 📈 Lawn Care Launch: Click Here (new program for business owners)
• 🌐 Footbridge Media – Get a pro lawn care website: footbridgemedia.com
• 💻 Horizon360 – All-in-one contractor business software: gethorizon360.com

📦 Business-Building Resources by Paul

• Price Increase Letter Template
• Contract Templates

📚 Paul's Most Popular Business Books

• How to Build a Thriving Lawn Care Business: Buy on Amazon
• Cut That Grass and Make That Cash: Buy on Amazon
• Level Up Your Money (New Release): Buy Now

In this raw, no-holds-barred episode of The Green Industry Podcast, Paul Jamison shares his unfiltered honest thoughts on Equip Expo's big 2029 shift to a Louisville-Orlando rotation—breaking down what he's really thinking.

🎟️ Equip Expo 👉 Save 50% off Equip Expo Ticket w/ Promo Code PAUL: Register Here

📚 Level Up Your Money (New Release) 👉 Get Your Paperback Copy!

🎧 Level Up Your Money (Audiobook) 👉 Listen on Audible

📲 Connect with Paul - Visit Official Website

🛠️ Paul's Recommended Tools & Professionals

• 📚 The Landscaping Bookkeeper – Know your numbers, stress less: thelandscapingbookkeeper.com
• 📞 CallRail – Track where your leads are coming from: callrail.com
• 📈 Lawn Care Launch: Click Here (new program for business owners)
• 🌐 Footbridge Media – Get a pro lawn care website: footbridgemedia.com
• 💻 Horizon360 – All-in-one contractor business software: gethorizon360.com

📦 Business-Building Resources by Paul

• Price Increase Letter Template
• Contract Templates

📚 Paul's Most Popular Business Books

• How to Build a Thriving Lawn Care Business: Buy on Amazon
• Cut That Grass and Make That Cash: Buy on Amazon
• Level Up Your Money (New Release): Buy Now