In this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology.

With another incredible guest, Charlotte Todd, Director for e-commerce, marketing and strategy at British Gas, the two brought to life a conversation that delves deep into the challenges women face, the biases they encounter, and the necessary changes needed to create fairer and more inclusive work environments.

From personal experiences to corporate policies, they explore the ongoing journey towards gender equality and the importance of male allies in fostering positive change

Key Highlights:

• The need for systemic changes in various industries.
• Charlotte Todd shares her impressive career journey and discusses the challenges women often encounter, including biases based on appearance and gender stereotypes.
• Personal anecdotes shed light on the realities faced by women, from being mistaken for high-class prostitutes to enduring insensitive comments in professional settings.
• Societal perceptions of working mothers, the stigma surrounding maternity leave, and the need for supportive workplace policies.
• British Gas's inclusive policies, such as robust maternity leave benefits and a supportive work culture that values diversity.
• The importance of fostering open conversations, supporting work-life balance, and promoting inclusivity in leadership roles is emphasised throughout the episode.

Tune in to this insightful conversation that delves into the nuances of gender equality in the workplace and offers perspectives on creating a more inclusive future for all.

Charlotte Todd
https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/