Jon Alwinson is a Senior Regional Sales Manager at Boston Scientific, which transforms lives through innovative medical technologies. For the past seven years, Jon has led his team in serving the health industry with high-in-class service. A consumer-focused leader in medical device sales, his extensive career includes experience in capital equipment, computer-assisted surgical equipment, endoscopes, pathology, and single-use medical devices. Jon credits his drive for success to impactful mentorship from entrepreneurs in his dad’s circle during his early years. In his book Relentless Sales, he combines over 15 years of industry knowledge, offering valuable insights to the next generation of sales professionals.

Have you ever wondered why not all salespeople are successful in building relationships with their prospects? In the challenging world of sales, selling a product takes more than reading scripted lines. Can a relentless mindset be the game changer?

According to sales veteran Jon Alwinson, developing a relentless mentality can make a difference in reaching the highest levels of sales in your industry. He stresses the power of elite planning in navigating through the most complex sales conversations, aligning your product with customers’ goals. This entails pre-call planning that includes researching, identifying pain points, and demonstrating value. Building rapport and showing genuine curiosity helps you understand your prospects and tailor your approach accordingly. Reflecting on the impact of mentors in shaping his outlook on business and life, Jon emphasizes the role of mentorship in strengthening confidence and discovering opportunities. Cultivating a group of mentors can help aspiring sales professionals understand their identity and develop confidence, building their careers on resilience, optimism, empathy, and an unwavering drive to learn.

In this episode of The Cyber Business Podcast, Matthew Connor hosts Jon Alwinson, author and Regional Sales Manager at Boston Scientific, to discuss the relentless sales mindset. Jon shares insights from his book Relentless Sales, drawing on lessons from his past while offering actionable insights. He discusses the role of mentors, his journey into medical device sales, the importance of entrepreneurship education in colleges, and the lessons learned from his failed footwear venture.