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The Experience When Business Meets Design
Narrated by: Steven Menasche
Length: 6 hrs and 25 mins
4 out of 5 stars (2 ratings)

Regular price: £18.99

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Summary

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around?

Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

Great products are no longer good enough to win in business. Creative marketing and delightful customer service, too, are not enough to succeed. Success and the future of business is experiential, and this is the time to learn how to create and cultivate meaningful experiences.

Welcome to a new era of business in which your brand is defined by those who experience it.

The future of business lies in experience architecture, and you are the architect.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your Library section along with the audio.

©2015 Brian Solis (P)2017 Gildan Media LLC

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*Offer available from 22nd May 2019 10:00 GMT until 28th May 2019 at 11:59PM GMT. This offer is not available to existing Audible members. Offer applies only to an Audible monthly membership sold by audible.co.uk (http://audible.co.uk/). For the first 4 months of your Audible membership, you will be charged the discounted price of £3.99/month. After the first 4 months, your Audible membership will continue at the then current full price (currently £7.99/month.) until cancelled. Cancel anytime by visiting the Account Details page. Offer limited to one per customer and account, may not be combined with other offers, is non-transferable and may not be resold. Audible reserves the right to modify or cancel the offer at any time. If you violate any of these terms, the offer will be invalid.