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Summary

Harness the most powerful, persuasive force in the marketplace - "word of mouth" - and watch sales grow exponentially!

People are already talking about your company. But are their words repelling people? Or spurring a stampede of new customers your way?

Most entrepreneurs think word of mouth is out of their control. But what if you could harness this powerful, influential force - to get people talking about you in a way that builds sales exponentially?

Now you can! In this authoritative, dynamic program, The Secrets of Word-of-Mouth Marketing: How to Trigger Exponential Sales Through Runaway Word of Mouth, George Silverman, an acknowledged expert on "WOM" marketing, reveals a step-by-step process for launching your own highly successful WOM effort.

Learn to harness word of mouth - and it can drive consumers to try your product or service more than any other marketing technique will... more than advertising, salespeople, direct response, and public relations combined! Plus, it's inexpensive (and some tools cost nothing) to implement!

Use this program and you'll learn:

  • 28 secrets of WOM marketing.
  • How to harness WOM using the Internet, blogs, your employees, the media, industry experts, seminars, focus groups, teleconferences, testimonials, newsletters, viral marketing, and countless other resources.
  • How to identify and enroll the help of your biggest product evangelists (the people who want to shout out to the world about how great your product is).
  • The five secrets of "decision acceleration" (a key factor for multiplying your sales).
  • The five characteristics your product must have for people to talk about it with enthusiasm.
  • The motivations that get people talking happily, for free.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.

©2006 George Silverman (P)2006 Nightingale Conant

What listeners say about The Secrets of Word-of-Mouth Marketing

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  • Tampa Carry
  • 05-04-17

Simple but amazing ideas

This is a great book author did a great job of keeping me in gaged storytelling. I've already implemented several of the ideas I learned from the book and I'm very excited about moving forward with my word-of-mouth campaigns.

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  • John B
  • 27-01-21

Pretty good overall. Worth the money.

I guess the Piranha Marketing audiobook set such a high bar (5/5) that it's hard for me to compare other marketing books now. This book is worth buying. I like that the author stuck to the meat and potatoes of the subject and didn't veer off into self-loathing tangents about how wonderful he is. A lot of these Marketing audiobooks spend more time telling long winded stories and not focusing much on the actual things that can help. This book is laser guided, no off course BS. The author has a great voice and the audio quality is 10/10. Easy to listen to in the car. Overall I learned a bunch of new technics and strategies that I can use for a lifetime. Glad I bought the book. Now I'm going to listen to it again..