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Summary

The 10th anniversary edition of Trust Agents helps companies get back on track in their efforts to build reputation, attention, and trust

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This special 10th anniversary edition of Trust Agents helps companies of all kinds regain their reputation and re-establish the attention and trust of the marketplace. 

Celebrating a decade in print, this New York Times best seller has been thoroughly revised and updated to reflect the new business realities of social networks and the latest digital technologies. All-new content and supplemental materials show business leaders how to attract the right kind of attention, communicate directly to specific groups, and leverage human innovation and originality in this age of artificial intelligence and automation. From using the latest social apps and platforms to build trusted networks of influence, to implementing laser-focused marketing strategies to cut through the digital clutter, critical information is supported by real-world examples and case studies, advanced theory, and practical, actionable guidance. This must-have guide: 

  • Provides expert advice on creating and growing brand influence 
  • Features specific strategies for small businesses, nonprofits, the hospitality industry, corporations, and more 
  • Discusses the six main tenets of trust agents and their use 
  • Explores online tools that foster better relationships, increased sales, and greater profits 
  • Explains the relationship between trust, social capital, and media  

The 10th anniversary edition of Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is a valuable source of knowledge for any organization operating in the Digital Age.

©2020 Chris Brogan, Julien Smith (P)2020 Recorded Books

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We should all seek to become a Trust Agent!

I got a lot out of this book. One of the key quotes from this book for me was, ‘We are all selling something.’

That’s true.

We need to be aware of that and use it to be intentional in how we show up in the world, how we has our voice and how we contribute in meaningful ways that build trust in all of our relationships.

I really appreciated the way Chris and Julien addressed common objections and specialist industries here.

I think everyone should take the time to read/listen to this book and fully digest everything being shared. Then apply it.