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  • Ready, Fire, Aim

  • Zero to $100 Million in No Time Flat
  • By: Michael Masterson
  • Narrated by: Sean Pratt
  • Length: 12 hrs and 10 mins
  • 4.7 out of 5 stars (179 ratings)

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Ready, Fire, Aim cover art

Ready, Fire, Aim

By: Michael Masterson
Narrated by: Sean Pratt
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Summary

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Whether you're thinking about starting a new business or growing an existing one, Ready, Fire, Aim has what you need to succeed in your entrepreneurial endeavors. In it, Masterson shares the knowledge he has gained from creating and expanding numerous businesses and outlines a focused strategy for guiding a small business through the four stages of entrepreneurial growth. Along the way, you'll learn the skills needed to succeed in this dynamic environment. Discover how to:

  • Start a business from scratch and make it profitable quickly
  • Keep a growing business growing
  • Get other people to do almost all the hard work for you, so you are free to do the fun stuff
  • Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time
  • Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.

    Over the course of his remarkably successful career, Masterson has developed dozens of businesses, including one still growing at $300 million. Now he shows you how to outsell your competitors by implementing innovative operational procedures to reduce costs and using the power of the Internet to reduce customer complaints and increase profits.
  • ©2008 Michael Masterson (P)2008 Gildan Media Corp

    What listeners say about Ready, Fire, Aim

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    • Overall
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      4 out of 5 stars

    The meat of the book is gold, but could have been a lot shorter

    Much of the advice I’ve implemented and has become the backbone of what I do... but I have to admit you do have to dig through it to find it

    But I’d definitely recommend it, not just as advice to follow, but the practical tips do provide a great structure for a business

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    3 people found this helpful

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      2 out of 5 stars

    Another disappointingly slow book

    If this book wasn’t for you, who do you think might enjoy it more?

    Less single entrepreneurs and more "staff orientated" businesses

    Any additional comments?

    Was a long and slow book, I listened to the first hour and a bit, got nothing, and then skimmed a lot. Seemed quite dated, unless that was the feeling from the narration, and didn't really apply to me as a PT and Life Coach - was recommended this book by someone. but was let down in it's "usability" for me an my business model

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    1 person found this helpful

    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    incredibly valuable book

    really enjoyed reading this book and learning about the different stages of entrepreneurship would absolutely recommended to any entrepreneur at any level of business

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    • Overall
      4 out of 5 stars
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      3 out of 5 stars

    Mostly great advise from someone that has been there and got the t-shirt

    Reading this book was a bit of a rollercoaster. There were some advise that was great while some just didn’t fit in with not only my values, but research I had read previously.

    My advise (for what it’s worth) would be to buy the book and make notes on the bits that fit in with the way you do business.

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    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    Must read for any business owner

    I will definitely read this many more times over my journey as an entrepreneur.

    Very clearly written effective venture building fundamentals, that for some reason are not commonly taught.

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    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    Fantastic book

    The best book I've read in a while. I suggest it to all entrepreneurs scaling up their businesses.

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      5 out of 5 stars

    Incredible. From start to finish.

    Incredible. From start to finish. The author has a way of making sure he drill certain concepts into your head that will help you long-term.

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    • Overall
      5 out of 5 stars
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    Insight after insight

    Read it before and will read it again as I resonate with different advice at different times.

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      5 out of 5 stars
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      5 out of 5 stars

    Great for up coming

    entrepreneurs & very informative, can't really get no better definitely a go to book to read

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    • Overall
      5 out of 5 stars
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      5 out of 5 stars

    Inspiring and practical

    Loved it cause it is practical and inspiring. It will make you realise things that are fundamental and necessary in order to succeed

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