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Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What members say

Average customer ratings

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    1 out of 5 stars
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Lacks support material

This book - a worthy follow-up to the goal - introduces the thinking tools that are part of the theory of constraints, all wrapped up in a story that demonstrates their use at multiple levels.

Unfortunately the diagrams included in the print version of this book are not made available in the audiobook. In practice this means you will struggle to follow along unless you already know the material... in which case you don't need this book.

1 of 1 people found this review helpful

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    5 out of 5 stars
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Great follow on from The Goal.

If you have listened to the first instalment this is a must to carry on the story.

Some great ideas of how to structure thinking to tackle problems within marketing!

1 of 1 people found this review helpful

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CEO CLASS

Every person in managed should listen to that book :) Love it !!! Already testing some of the book technic at work and life!

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  • Robert Justice
  • 22-02-16

Good story. Ok performance

The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

6 of 6 people found this review helpful

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    4 out of 5 stars
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  • Puya Parniani
  • 26-01-17

Good, but not as good as the original

overall good audio book. what is really frustrating is the narrator speaking for all participants. hearing his voice as Alex Rogo as well as his 14 year old daughter, wife, or coworkers makes it hard to follow who is who. tools and techniques could have been explained better.

2 of 2 people found this review helpful

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    5 out of 5 stars
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  • Anonymous User
  • 14-08-18

Amazingly thrilling and resourceful

It’s refreshingly entertaining and useful. Everything about it seemed like a fairytale. It teaches a whole lot more than one thinks. Extremely highly recommended. Well done!

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    5 out of 5 stars
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  • Jonathan Wohlers
  • 25-05-18

great follow-up to the goal

if you like the goal you will like this book. More about marketing and thinking Concepts but still great thoughts to ponder to improve business, no matter what type of Industry.

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    4 out of 5 stars
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  • Thorsteinn
  • 25-04-18

Good, but not great

I appreciate greatly Goldratþ's approach to getting the content across. But this one felt lightweight.
The basic approach to marketing introduced as magical.

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    5 out of 5 stars
  • Ephraim
  • 28-03-18

Helpful

This book has been incredibly helpful and growing my business and improving our bottom line all of Goldratt's books have been beneficial.

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    5 out of 5 stars
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    5 out of 5 stars
  • Rafal Kozlowski
  • 01-02-18

one of the best

One of the greatest books I've went through. Great performance, inspiring story, big piece of knowledge and ideas worth spreading

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    4 out of 5 stars
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    4 out of 5 stars
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  • kelly
  • 17-12-17

Needs extra voices

Would've been nice if a female narrator read the female parts, it was difficult to keep up with which character was speaking sometimes.

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    5 out of 5 stars
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  • Sobhi Akbik
  • 25-09-17

Another Excellent Masterpiece by Mr. Goldratt

Would you recommend this audiobook to a friend? If so, why?

Yes,

What other book might you compare It's Not Luck to and why?

Other books of the author

What about Rick Adamson’s performance did you like?

His Intonation was amazing

Was there a moment in the book that particularly moved you?

Logical Thinking and Reality Tree

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars
  • Jesse
  • 13-09-17

Amazing! Enjoyed every moment.

The story was engaging and fun. The principles in this book should be abbsessed over in my personal view. I Highly recommend this to any one with a drive to change and do it effectively.