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Summary

How do you avoid being mesmerized by the latest fads in business - while still benefiting from new ideas? Learn what it takes to "bust the fads" and win at business in 60 minutes of conversation and instruction by the author of Fad Surfing in the Boardroom. These are the subjects covered:

  • Surf's Up: Welcome to the Wonderful World of Fad Surfing
  • Bust the Fads
  • The Problem with Visions
  • Mission Statement and the Search for Meaning
  • A Vision and Mission Intermezzo
  • Strategy Mumbo Jumbo
  • Acid-test Standards
  • Decoding the Corporate Culture
  • Change Management and Culture Change
  • Total Quality Mayhem
  • Low-Cost Migraines
  • Closing thoughts from Henry Ford and Me

    This product is part of the Simply Magazine Home & Office series.
  • Life made simple: listen to more how-to lifestyle and business titles from Simply Magazine.
    © and (P) Simply Magazine Inc.

    Critic reviews

    "Cogent discussions of modern management mantras and manias." ( Fortune)
    "Ms. Shapiro demythologizes the whole range of management strategies that purport to solve every executive's quandary." ( Wall Street Journal)
    "Honest, witty, and perceptive...Required reading for anyone who still takes mission statements and 'core values' seriously." ( Toronto Globe & Mail)

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      5 out of 5 stars
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    • Joseph
    • 16-10-07

    Breaking the Rules

    This book reveals the so simply obvious that is frequently lost to the fad rage. The writer could save millions in business consulting dollars and the jobs lost to pay for those consultants. She reveals the direct paths to success that are so simple a child can to it.

    1 of 1 people found this review helpful

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    • Kindle Customer
    • 26-04-16

    Clarified and unstuck my stuck morning! Thanks

    Truly woke me up to why I was stuck on Mission tracking my goals.

    It's funny how a brief talk can move mountains.