Twenty-five form fields. To buy one jar of peanut butter.

That store was paying for ads. The ads worked fine. The store didn't.

Chris Barin spent five years running an online food brand in Romania and took it to about EUR 700,000 a year. Almost all of the growth came from fixing what happened after the click, not from finding a cleverer ad.

This is what he checks first, in order.

Inside:

• Checkout and forms, and which fields are quietly costing you orders

• Product pages that answer the question blocking the sale

• Photos and descriptions that sell instead of decorate

• Mobile, where most of your traffic already is

• Page speed, because you already paid for that click

• Reviews, urgency, bundles and free-shipping thresholds used honestly

• What to measure, and what to ignore

He is blunt about the things that don't work. The diagnostic scores he chased for five years and what they were actually worth. Why a performance marketing agency cannot rescue a broken store. When you need a coder and when AI is enough.

No growth hacks, no case studies with the numbers removed. Just the order of operations for a store that is already buying traffic and cannot get its conversion rate to move.

Find the biggest leak. Fix that one. Then find the next.

Closes with a store audit and a checklist you can run this week.