Joseph McCormack
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Joseph McCormack

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Joe McCormack is the founder and presdient of The BRIEF Lab, and he's passionate about helping professionals gain focus and clarity in a world of too much information, too much collaboration, and too much noise. As an entrepreneur, marketing executive, and author, he is recognized for his work in concise, strategic communication and leadership development. Joe has written three books—a trilogy—that outline and promote the personal and professional benefits of clear thinking and concise communication. "Brief: Make a Bigger Impact By Saying Less" (Wiley, 2014) tackles the challenges of inattention, interruptions, and impatience that every professional faces. It sets the standard for concise communication. "Noise, Living and Leading When Nobody Can Focus" (Wiley, 2019) addresses the devastating effects on information overload, digital devices, and non-stop distractions, and teaches managers and leaders how to help themselves and others sharpen their focusing skills. "Quiet Works: Making Silence the Secret Ingredient of the Workday" (Matt Holt, 2024) proposes a simple, practical, useful way to work strategically and intentionally. It teaches people how to make appointments for “quiet,” balance quiet time with collaboration, and use quiet tools and practices that are realistic and rewarding. His podcast, "Just Saying," helps professionals become effective and efficient communicators in an age of information overload. Before his entrepreneurial ventures, Joe served as Senior Vice President at Ketchum, a top-five marketing agency in Chicago. He received a BA in English Literature from Loyola University of Chicago where he graduated with honors. He is fluent in Spanish and has broad international experience. Joe and his wife Julie split their time between Southern Pines, North Carolina, and Chicago, Illinois.
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