New Product Development

When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world. However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

Let’s face it. Today’s users are impulsive and easily distracted. They don’t have the time (or patience) to try and figure things out by themselves. They expect the product to be intuitive, easy, and fast. What’s more, they want more than they paid (or didn’t pay) for, and they want it now.

With ecommerce booming and more shoppers turning to online platforms every year, there’s never been a better time to get started. This audiobook walks you through every step, helping you build a profitable venture from scratch — even if you’re on a tight budget.

Embracing Your Superpower sheds light on the life-changing power of the imagination and how it is being progressively suppressed, to the detriment of both society and our everyday lives. The most powerful force in the universe has been reduced to a frivolous childhood experience.Through this process of reactivating and strengthening your imagination, you can overcome any old conditioning and tap into your full potential by creating a compelling vision for your life and taking inspired action to achieve your goals, moments.

Starting your own business is something we all dream of, but how many of us actually take the leap and finally start putting one foot in front of the other? There’s so much uncertainty, always a degree of risk and often a fear of the unknown; but why should you let this stop you? What you need is to unearth a proven process that will talk you through exactly what to do, one step at a time. The good news is…you can launch your own business by engaging with a tried-and-trusted system that will guide you through everything you need to know.

Parenting: You and Baby’s First Year Products is a one-stop guide for new moms and dads who want to set themselves up for success from the start. With so many baby products available, it can be really confusing and expensive to go through continual trial and error. On top of that, you are short on sleep, and you don’t want your baby to be a guinea pig for all kinds of products. I want to save you mounds of stress and hours of time by sharing the tools, tricks, and products that worked like a charm for us.