Negotiate Herb

Master negotiator Herb Cohen has been successfully negotiating everything from insurance claims to hostage releases to his own son's hair length and hundreds of other matters for over five decades. Ever since coining the term win-win in 1963, he has been teaching people the world over how to get what they want in any situation. In clear, accessible steps, he reveals how anyone can use the three crucial variables of power, time, and information to always reach a win-win negotiation.

Master negotiator and New York Times bestselling author of You Can Negotiate Anything Herb Cohen says, "Negotiation is the game of life." With his signature humor and self-deprecating style, Cohen explains how to learn powerful yet subtle negotiating ploys to help in business, career, and even family relationships. With his extensive international negotiating experience and unique presentation style, Herb offers this essential guide to the art and practice of negotiation in the 21st century.

In How to Negotiate Anything, Anywhere, Cohen demonstrates—in an entertaining way—how to negotiate with savvy. Using humorous lessons and insightful anecdotes—and even employing apt imitations of famous personalities and personal acquaintances—Cohen communicates different negotiating strategies and how they can be used.

Do you think negotiation is just for slick lawyers, hostage negotiators, or that guy at the flea market who buys a Rolex for the price of lunch? Think again. Negotiation isn't just for boardrooms. It's for bedrooms, break rooms, and broom closets. From asking for a raise to convincing your partner to watch your Netflix pick to persuading your toddler that broccoli isn't a weapon—you negotiate daily. The question is: are you winning?

The first and only biography of intrepid attorney James B. Donovan, who was recruited by the CIA during the Cold War to broker near-impossible negotiations - now the basis for Steven Spielberg's Cold War film Bridge of Spies. Charming, bold, and good humored, James Donovan was a larger-than-life figure who led a fascinating and magnificently varied career, primarily as a negotiator on behalf of prisoners.

As a master negotiator for more than three decades, Herb Cohen is "the guy the pros go to." Here with wit and wisdom, Herb reveals his conceptual canopy—a step-by-step approach for establishing and maintaining mutually satisfying long-term relationships. Emphasizing the importance of style (manner and means) over substance (terms and conditions), and using recognizable anecdotes and examples, you will learn how to transform an opponent into a genuine partner.

With his more than three decades of negotiating experience and unique presentation style, Herb's dynamic process will enable you to anticipate, predict, prepare, and successfully respond in all of life's negotiable relationships.

As an adviser to U.S. Presidents and intimately involved with several highly publicized international negotiating dramas, Herb Cohen has earned the title of "World's Greatest Negotiator." Employing a geocentric perspective, Cohen views bargaining as an enriching social exchange akin to an art form. In successful global negotiation, Cohen emphasizes, "We don't see things as they are, but as we are. In fact, if there is anyone here exactly like you, there would be no need for you to be here."