Marketing Aesthetics

What if you had a system that brought customers to you while you slept, took holidays, and enjoyed family time? You're surrounded by voices telling you to post more, try this platform, test that tactic. Meanwhile, you're watching your bank account shrink on marketing that brings you no leads, while your competitor down the road is turning customers away. Want to know the difference?

The late Peter Drucker, a leading management thinker, was content to say simply: "Marketing is looking at the business through the customers' eyes". This new guide clarifies exactly what marketing is and how it works, and it explains the techniques involved. For anyone who wants to understand the marketing mix, the factors involved in pricing policy, the different methods of market research, indeed the whole business of marketing, this guide to the fundamentals will be invaluable.