Growing China

More than 30 years ago, nutrition researcher T. Colin Campbell and his team at Cornell University, in partnership with teams in China and England, embarked upon the most comprehensive study ever undertaken of the relationship between diet and the risk of developing disease. What they found, when combined with findings in Campbell's laboratory, opened their eyes to the dangers of a diet high in animal protein and the unparalleled health benefits of a whole foods, plant-based diet.

"I would caution readers to dismiss Stephen Leeb's warnings only at their peril." -- Thomas Kaplan, chairman, Tigris Financial Group The American Dream is close to being replaced by a living nightmare: Key commodities that are essential to our daily lives and that are widely believed to be...

It's common knowledge that China has the fastest growing economy in the world. What is not common knowledge is exactly how Western companies can gain a foothold and increase their profits by doing business inside this next great superpower. Now, respected business journalist Ted Plafker has...

A snobbish French executive arrives in Shanghai with his expensive shoes and ties, expecting a short career-boosting posting before returning to Paris. Instead, he ends up deep in China's manure-soaked fields, buying and selling vegetables, all because he has convinced himself that he can single-handedly drag Chinese agriculture into the 21st century. It didn't work out as he planned. The Lettuce Diaries is a revealing and humorous memoir of entrepreneurship, doubling as a primer on doing business in China, and explaining things the French executive only learned the hard way.

Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global enterprise.