Green Marketing

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth" -instead they're promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer.

Since founding Fixup, a pop-up repair shop, Sandra Goldmark has become a leader in the movement to demand better "stuff". She doesn't just want to help us clear clutter - she aims to move us away from throwaway culture, to teach us to reuse and repurpose more thoughtfully, and to urge companies to produce better stuff. Although her goal is ambitious, the solution to getting there is surprisingly simple and involves all of us: have good stuff, not too much, mostly reclaimed, care for it, and pass it on.

Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow.

Buyers prefer to buy from people they trust. However, salespeople are often mistrusted. Trust-Based Selling shows how trust between buyer and seller is created and explains how both sides benefit from it. Heavy with practical examples and suggestions, the book reveals why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions.

In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly. From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey.

Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

Most of us dream of writing the great American novel - not a book that only our friends and family will read. Far too often, brilliant books die a silent death because authors are not marketers. We are creative spirits who yearn to unleash our creative visions on the world - not spend our days mastering spreadsheets! Far too many independent authors have given up far too soon. They struggle to find an audience, get attention, and turn their books into a business. Why? Because, they aren't following a proven system.

Step by step instructions to easily create, publish, promote and sell an eBook successfully without spending a dime. Everyone has at least one eBook in them. Turn your experience, knowledge, passion or expertise into passive and residual income with an eBook. Build and establish your brand and open doors to various other opportunities. No technical knowledge needed. This eBook will NOT disappoint.

Have you found yourself interested in growing your cannabis plants, but you had no idea where to start? Do you feel like you are over your head when you have started to look at all the products on the market today from hydroponics, grow lights, and tents? Do you have any idea of where you are going to put your grow area and canopy, yet you have no idea the steps in how to achieve the tastiest and dense buds with the highest yield?

Do you have your own business? Are you looking for ways to generate new customers and increase profits? Have you considered Instagram as an option? For millions of businesses across the world, social media has become the new way to generate more income. The multitude of users across various platforms means that huge audiences await large and small businesses alike.

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st century—not to mention the all-important new demographics of the new century—it's bad business to continue to rely on luxury's traditional customer base to support sales or on tired marketing strategies and tactics. Burnett and Hoffman show listeners how to follow in the footsteps laid down by brands such as Gucci, HSBC, Sony Electronics, and Aston Martin, amongst others, to become successful in a segment corporations can't afford to overlook if growth is the objective.

This audiobook gives you the best ideas and instructions to launch your online business and turn it into passive income! Get ready to discover the online marketplace. You will be astonished to learn thousands of people are making a full-time income online.  

Are you sick of working a job you hate for a boss who despises you? Do you want to get paid what your worth...instead of what your company thinks they can get away with? Are you struggling to get up in the morning and praying for a snow day? Or are you just ready to start enjoying some of that freedom you've heard so much about?

People often scoff at creative careers. It's too risky. It's not a real job. There's no money in it. You'll starve on the streets, they say. Those people are stuck in a traditional mind-set. They'd rather stay in the 9-5 jobs they hate instead of taking the leap and doing what they love for a living. The thing is, the information out there is skewed. And, sometimes, flat out wrong. Those statistics don't take into account the thousands and thousands of mid-list authors who make a comfortable living from their writing, sometimes far more.

Jeffrey Gitomer's The Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion, and getting your way, happen. By breaking down the elements, the listener will begin to understand, take action, become proficient, and then master the ability to persuade. Because persuasion occurs in so many different areas of life and business, Gitomer leads the listener from mental readiness to the principles of getting your way and the power that persuasion offers.

Inside this two-in-one book bundle, you’ll find a detailed and comprehensive breakdown of two highly effective passive income ideas. With step-by-step instructions and easy-to-follow advice, you’ll learn exactly how you can succeed with Dropshipping and Amazon FBA. Learn the secrets of the market, discover the best strategies and products to help you make big returns, and avoid all the common beginner mistakes.

Inside this book, you'll find practical strategies for making the most of dropshipping. From understanding the fundamentals to avoiding common mistakes, building a passive income, and creating the foundation of a successful online business, now it's never been easier to get started.

Did you know TikTok can supercharge your business? It’s true. No other app can deliver as many customers to you in such a short timeframe. You can gain followers and turn them into revenue streams in just a few months. These secrets and more are revealed in TikTok Playbook. Kevin outlines why the platform is essential for anyone with a business. Delivered in a friendly tone, this audiobook is everything you need to build a following, understand the algorithm, and generate income.

What can a direct networking business do for you? It can change your life, your family, and your future. It can give you not only the financial freedom you need but the time freedom to enjoy life to the fullest. Debbi and Wendi are living proof of that, and so are the countless consultants and other individuals they have helped lead to success. Both sisters have achieved seven-figure incomes, are at the top of their company, and have teams of multiple tens of thousands.

These two masters of marketing want to pass their most powerful success strategies on to you! Learn to: slash marketing costs and boost profits by making your business as green and ethical as possible; easily turn your customers, suppliers, and even competitors into your unofficial sales force; understand how to turn business acquaintances into powerful joint-venture partners; cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain - even get paid to do your marketing; and more!