Global Business

Corporate social responsibility, sustainability, and acting ethically are all accepted business aims, but their meaning and implementation in a global context is far less clear-cut. Global Business Ethics cuts through the confusion to provide a coherent basis for ethical decision-making within the complications of the international business landscape.

What explains the massive worldwide success of video games such as Fortnite, Minecraft, and Pokemon Go? Game companies and their popularity are poorly understood and often ignored from the standpoint of traditional business strategy. What lessons can we draw from its major successes and failures about the future of entertainment?

Should we stop caring about fading regional powers like China, Russia, Germany, and Iran? Will the collapse of international cooperation push France, Turkey, Japan, and Saudi Arabia to the top of international concerns? Most countries and companies are not prepared for the world Peter Zeihan...

With so much hype and information out there, it’s easy to feel overwhelmed. You might be wondering where to even begin—or if it’s too technical to fit into your life. The truth is, ChatGPT doesn’t have to be complicated. With the right approach, it becomes an effortless part of your daily routine. This audiobook cuts through the jargon and gets straight to what matters: practical, real-world strategies for using ChatGPT to make life easier, not harder. You’ll learn how to automate repetitive tasks, streamline your workflow, and even build an AI-powered business without burning out.

Conventional wisdom says most startups need to be in Silicon Valley, started by young engineers around a sexy new idea and backed by VC funding. But as Mikkel Svane reveals in Startupland, the story of founding Zendesk was anything but conventional. Founded in a Copenhagen loft by three 30-something friends looking to break free from corporate doldrums, Zendesk Inc. became one of the hottest enterprise software companies, rapidly growing with customers in 150 countries. But its success was anything but predestined.

Leading in the Global Matrix offers a real-world perspective of working in a matrix while using examples from the authors’ actual coaching of business leaders. This book tackles the critical, “unspoken” dimensions that are often underestimated and unaddressed in the global business world, helping listeners learn specific skills and insights that can help them be successful in the trenches; how to deal with day-to-day realities - which include complexity, pressure, and demand to deliver results with speed; what to do, why it’s important, and how to accomplish each task.

In a business world that spans several continents, it is no longer common for everyone to speak English as a first language. Whether you speak English as a first, second, or even third language, intercultural business communication means that getting it right first time has never been more important for you and your organization. English can never be standardized in the global and digital marketplace; instead, we can learn how to customize business English according to our own values and culture and communicate successfully across borders.

This book focuses on what makes a successful CEO and the paths to becoming one in today's global economy. Chapters in the book include insights by 20 top CEOs - one from each G20 country - gathered from an extensive global qualitative research project. Through seven easy-to-digest "master classes" that demystify the role of the 21st-century CEO, the authors present their findings in an accessible, conversational style that serves as a step-by-step guide for those who aspire to become CEOs and develop essential character traits, experience, and skills required of the role.

Going Global on a Shoestring is a handbook for the executives and business developers in small and medium-sized software companies that lay out the strategies for global expansion as well as perform the actual fieldwork with winning the first customers abroad. It is a book about how to get the first customers outside your domestic market. We could call it establishing the bridgehead for further growth.

When Ted Turner started out in business, he owned a small billboard company in rural Georgia. Over the decades, he built a multi-billion empire that included CNN, Turner Classic Movies (TCM), MGM studios, and the Atlanta Braves. Risk-taking, careful planning, and steely determination are the hallmarks of this brash, outspoken, and wildly successful media mogul. On the other side of the world, his counterpart—Australian-born Rupert Murdoch—began with one small newspaper and parlayed it into more than 100 newspapers and magazines around the globe.

Today, brands have become even more important than the products they represent: Their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions, flexible enough to change with dynamic market conditions, consistent enough so that consumers who travel physically or virtually won’t be confused, and focused enough to provide clear differentiation from the competition.

After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and her column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You'll be excited and motivated to state your difference clearly to the world--and your neighborhood--while confidently selling yourself and your business.

Our 21st century global business environment is more geographically and culturally diverse than ever before. With the proliferation of technology worldwide, businesses throughout the world are now interconnected and have unthwarted access to the international business community. Business professionals must be prepared to engage in this highly diverse business environment. This includes the ability to effectively interact with business professionals of different cultures and different religious affiliations.

For decades, IBM shaped the way the world did business. IBM products were in every large organization, and IBM corporate culture established a management style that was imitated by companies around the globe. It was “Big Blue”—an icon. And yet over the years, IBM has gone through both failure and success. The company almost went out of business in the early 1990s, then came back strong with new business strategies and an emphasis on artificial intelligence. In this authoritative history, James Cortada tells the story of one of the most influential American companies of the last century.

Today’s 21st-century leaders face tremendous pressure in an increasingly complex and fast-changing world, where traditional leadership models have become obsolete. To transform and transcend these challenges a new type of leadership is essential. The solution? Systems Inspired Leadership (SIL): a powerful alternative for innovative leaders. Instead of an outmoded and ineffective top-down, leader-knows-all style that results in stress, pressure, and anxiety, SIL offers a fresh proven approach for achieving optimal results for your organization.

The Travels of a T-Shirt in the Global Economy is a critically acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt's life story from a Texas cotton field to a Chinese factory and back to a US storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy.

Many executives overlook the single-most critical aspect of leadership. Have you? The most important driver of overall success is your own self-leadership. Without it, your career may stall. Why? Because how you lead yourself directly impacts your ability to lead others, and that, in turn, can prevent you from reaching your full career potential.

The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today. Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden...

This audiobook offers five proven principles so multinational companies can advance diversity, equity, and inclusion with a nuanced understanding of local contexts across countries and cultures. Local relevance—understanding markets and acknowledging local beliefs, regulations, and history—is essential for global success. This groundbreaking audiobook explicitly details how to take local histories, laws, and practices into account in DEI transformation work while promoting social justice worldwide.

In today's complex capital markets, where a single misstep can trigger activist campaigns or erase billions in market value, one corporate function has quietly transformed from back-office support to boardroom essential: Investor Relations. Drawing on insights from over 1,000 IROs and market leaders worldwide, this landmark study, backed by global IR associations across five continents, presents the first comprehensive examination of how IR has revolutionized itself into a strategic leadership function.