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Business Stripped Bare

Adventures of a Global Entrepreneur

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Business Stripped Bare

By: Richard Branson
Narrated by: Adrian Mulraney
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About this listen

Business Stripped Bare, now available as an unabridged audiobook.

From its creation as a mail-order record company to the literal launch of Virgin Galactic, today Virgin is one of the premier 'way-of-life' brands in the world, trusted and enjoyed by many millions of people.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

What qualities does Richard look for in the people he hires? How does he manage a crisis? Who are the entrepreneurs he most admires? Find out the true story behind Virgin Blue's success in Australia, what really happened when Virgin bid for Northern Rock and why Richard believes all businesses must work with governments to tackle climate change and invest in the future of our planet.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, this Richard Branson audiobook strips business down to show how you can succeed and make a difference.

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Critic reviews

A timely book on business
An interesting read
All stars
Most relevant
I'm struggling to finish this. Is only the story that's keeping me on it. The voice is almost unbearable! Everyone who's heard me listen to this (in the car etc) have said the voice is terrible (without my comment).

Ps. So you know, It's little about Branson's upbringing and very much about his businesses and business beliefs.

Annoyingly boring voice (not Branson).

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This book is 10 times better than any course or anything you would or could learn in a university. Richard Branson's sense of humor is an added plus.

Crash course on Entrepreneuship from the master

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I have read a couple of versions of Branson's biography and got this book to get a better understanding of his decision making process. It gave me that and contained some previously unknown (to me) facts about his businesses, how they got started, etc. what is encouraging is the fact that some of the more successful companies/ideas had been rejected by the Virgin 'dragons den' selection team. Which just goes to prove that luck is often the deciding factor - the difference between making it or not.

Self promoting

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- I recommend you to this book. Lot of self - advertising but beyond are some strong lessons from an old dog.

Heartening advice

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highly recommended read especially if you want to grow your business with good ethics to sustain our future. I hope I have the opportunity to do this at the level of Richard Branson. I'm confident I will.

Inspiring book

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