Fashion Marketing

The Truth Behind Fashion Ads: Reality vs. Illusion by Elira Fontayne is a bold, eye-opening exploration of how the fashion and beauty industries shape what we see, feel, and believe. In a world saturated with flawless faces, perfect bodies, and endless product promises, this book pulls back the curtain on the global illusion machine that sells not just clothes and cosmetics — but dreams, insecurities, and identities.

In her controversial second book in the Fashion 2.0 series, Season of Change, serial entrepreneur Yuli Ziv analyzes major technology trends and forecasts their effect on the fashion industry. She questions why everyday objects such as clothes used by the entire human race see so little innovation.

Brought to you by Penguin. Girlboss. Wonder woman. Perfect mother. Feminist go-getter. If you thought misogynist marketing ended with #MeToo, think again. 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell...

Each essay in Producing Fashion is presented in full and has been selected from the original print edition. The essays show how economic institutions in Europe and North America laid the foundation for the global fashion system and sustained it commercially through the mechanisms of advertising, licensing, marketing, publishing, and retailing.