Category Categories

Master advanced machine learning architecture and transform deep neural networks into clear, modular software systems. Move beyond abstract mathematical puzzles to discover a rigorous yet practical framework for structuring computation graphs and data pipelines. Perfect for your daily tech...

Master the abstract mathematical structures driving computer science and physics without getting lost in dense formalism. This listener-friendly guide transforms intimidating academic concepts into an intuitive journey of discovery. By trading complex equations for simple language and relatable...

Master complex scientific systems and unify fragmented data models using the practical mathematics of category theory. Whether you are commuting to the lab or settling into deep work, this educational guide transforms abstract math into a highly functional toolkit. Experience a focused...

Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader.  

Tame chaotic machine learning pipelines and build modular AI systems using the intuitive logic of category theory. Whether you are optimizing neural networks during your morning commute or deep in focused learning, this accessible guide replaces dense mathematical proofs with visual metaphors...

Innovative concepts, tools, and playbooks for discovering, defining, and taking charge of new market categories, by two of the leaders of the category design movement. The most exciting—and often most valuable—companies create, develop and win new categories of products or services. Examples...

"The Categories" by Aristotle is a philosophical text from ancient Greece that enumerates all possible kinds of things that can be the subject or predicate of a proposition. This foundational work divides everything in human experience into ten fundamental categories, distinguishing between what...

This book is for a very small percentage of business people. You see, most people in business are not trying to use Category Design to create a new category that changes the future and generates exponential new value. Instead, many people in business are trying to “not get fired.” Many people want to go to work, make a contribution, and go home.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

A mediocre category designer will beat a world-class marketer every day of the week. The reason is because all marketing sits within a context. "He or she who frames the problem owns the solution." Without this context—without a category—your marketing becomes nothing but screaming, shouting, and pitching customers with deals, discounts, and other short-term tactics in the hopes of landing a sale.

Perhaps the most important book in philosophy after the Allegory of the Cave. Incomparable logic and findings about the things that matter in life with a clear succinct prose touch.

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

A 2023 Lambda Literary Award Finalist in Nonfiction An Electric Literature “Most Anticipated LGBTQ+ Book of 2022” Selection A love letter to the legendary Black and Latinx LGBTQ underground subculture, uncovering its abundant legacy and influence in popular culture. What is Ballroom? Not a...

Short, sweet, and jam-packed with incredibly valuable insights, this audiobook is an actionable guide to creating massive differentiation in your business.

Why do some writers and creators become known for a term, a phrase, or even an entire category, while others (talented as they might be) fade away? Because the most memorable writers and creators become known for a niche they own. And, more importantly, they invented new language to help them show the world how and why they are different.

Ninety percent of what we’ve been taught about entrepreneurship, business strategy, and marketing is wrong. Without a differentiated POV, you are just like everyone else. No matter how cool, clever, or expensive your branding is. Short, sweet, and to the point, this is an audiobook for how you can attract customers, clients, fans, and followers.

Short, sweet, and jam-packed with incredibly valuable insights, this “mini-book” is a goldmine of mental pivots and actionable insights that will help you cut through the noise of your industry and become a voice of thought leadership at scale.

Unlock the key to a happier, more fulfilling life! In 5 Categories of Self-Care, Licensed Clinical Therapist Katherine Ibarra takes you on a transformative journey to prioritize self-care in every area of your life. This audiobook is designed to help you enhance your well-being, take control of your destiny, and create a life filled with purpose and balance. By embracing the principles within, you'll elevate your happiness, feel empowered, improve your physical and mental health, cultivate deeper relationships, and uncover your true purpose.

In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history. As Helena bears down on Bermuda, Donovan Nash, along with other members of the scientific research organization Eco-Watch, are called to fly in and extract key government people who have been studying Helena. For Donovan Nash, the routine mission turns deadly when an attempt is made on the life of the lead scientist.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.