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John Graham shipped out on a freighter when he was 16, hitchhiked through the Algerian Revolution at 19, and was on the team that made the first ascent of Denali's North Wall at 20—a climb so dangerous it's never been repeated. He hitchhiked around the world at 22, reporting in the Boston Globe on every war he came across. A US Foreign Service Officer for 15 years, he was in the middle of the 1969 revolution in Libya and the war in Vietnam. At the United Nations, he risked his career, crossing his own government to support peace initiatives in South Africa and Cuba.

Coleman delivers communication in a way you’ve never experienced before! He gives you the answers to all your question and more – examples that will blow your mind – straight up and to the point. With a little humor thrown in for effect. Tapping into his more than 30 years of experience in radio and advertising, Michael reveals the truth – what works and what doesn’t. His focus on the customer and how to make your branding, marketing, and sales always serve that customer is what makes this guidebook the ONLY book you need to skyrocket your business this year.