Showing results by narrator "Matthew Humphrys" in All Categories
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How to Price Effectively
- A Guide for Managers and Entrepreneurs
- By: Utpal Dholakia
- Narrated by: Matthew Humphrys
- Length: 6 hrs and 27 mins
- Unabridged
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Pricing decisions are among the most important and impactful business decisions that a manager can make. How to Price Effectively: A Guide for Managers and Entrepreneurs introduces the value pricing framework, a structured, versatile, and comprehensive method for making good pricing decisions and executing them. The framework weaves together the latest thinking from academic research journals, proven best practices from the leading pricing experts, and ideas from other fields such as medical decision making, consumer behavior, and organizational psychology.
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How to Price Effectively
- A Guide for Managers and Entrepreneurs
- Narrated by: Matthew Humphrys
- Length: 6 hrs and 27 mins
- Release date: 26-01-21
- Language: English
- Entrepreneurship · Marketing
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