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The Start Up Starter Kit is a fast-moving, jargon-free guide to starting and building a company you’re proud of. It will teach you the essential skills you never realized you needed, blended with the right level of fear necessary to keep you from believing your own press releases. This is not an academic guide–these are real world successes and disasters to help you create a successful enterprise.

The most important skill for 21st-Century success, in all areas of life, is knowing yourself and others. Going beyond surface-level understanding allows you to know how you work best and what makes you tick. But then how do you communicate your needs to others? It all starts by knowing yourself, right where you are at this moment, what you want and how best to get there. This can be overwhelming and challenging if you try to do all the work without guidance.

Building an online marketing business might be the smartest thing you can do in your entire life, aside, of course, from buying this book. Online marketing is a skill that has proven to be one of the most valuable assets that a person can possess in the modern world. With so many businesses heading online to get their products and services in front of their clients, there is an endless supply of job opportunities available to anyone who possesses this unique skill set.

Some people are resistant to personality tests because they believe they have a strong enough sense of themselves and want to jump right into the personal development work with gurus such as Tony Robbins and Vishen Lakhiani. But you will see that the personal development journey can be an exciting rollercoaster with many ups and downs. Therefore, it´s important to truly understand who you are and what drives you before taking the next step.