Showing results by author "Rory Sutherland"

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    • Alchemy

    • The Surprising Power of Ideas That Don't Make Sense
    • By: Rory Sutherland
    • Narrated by: Rory Sutherland
    • Length: 9 hrs and 38 mins
    • Unabridged
    • Overall
      5 out of 5 stars 63
    • Performance
      5 out of 5 stars 56
    • Story
      5 out of 5 stars 56

    We think we are rational creatures. Economics and business rely on the assumption that we make logical decisions based on evidence. But we aren’t, and we don’t. In many crucial areas of our lives, reason plays a vanishingly small part. Instead we are driven by unconscious desires, which is why placebos are so powerful. We are drawn to the beautiful, the extravagant and the absurd - from lavish wedding invitations to tiny bottles of the latest fragrance. So if you want to influence people’s choices you have to bypass reason.

    • 5 out of 5 stars
    • Solid gold

    • By Chris Rawli on 14-05-19
    • The Surprising Power of Ideas That Don't Make Sense
    • By: Rory Sutherland
    • Narrated by: Rory Sutherland
    • Length: 9 hrs and 38 mins
    • Release date: 07-05-19
    • 5 out of 5 stars 63 ratings

    Regular price: £19.99

    • In the Game of Life, Anything Times Zero Must Still Be Zero

    • By: Rory Sutherland
    • Narrated by: Dan Morgan
    • Length: 8 mins
    • Original Recording
    • Overall
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Story
      0 out of 5 stars 0

    Real life decisions are like darts: aiming for the high score brings a higher chance of disaster.

    Regular price: £0.99