Showing results by author "Mark McNeilly"


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    • Sun Tzu and the Art of Business

    • By: Mark McNeilly, Samuel B. Griffith - translator
    • Narrated by: Michael McConnohie
    • Length: 6 hrs and 7 mins
    • Unabridged
    • Overall
      5 out of 5 stars 5
    • Performance
      5 out of 5 stars 2
    • Story
      5 out of 5 stars 2

    Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage.

    Regular price: £18.79